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A work of art is a corner of nature seen through a temperament

  • Object:

    Poster

  • Place of origin:

    London (made)

  • Date:

    1971-1991 (made)

  • Artist/Maker:

    Pentagram Design Ltd. (designer)
    G&B Arts Ltd (printer)

  • Materials and Techniques:

    Screenprint on paper

  • Credit Line:

    Given by Alan Fletcher

  • Museum number:

    E.400-2003

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3H, shelf 4

Physical description

Poster for IBM featuring the word ART with letters superimposed on top of each other as outline letters, the triangle in the centre of the A is made up of red, blue, yellow and green shapes formed from the overlapping lines.

Place of Origin

London (made)

Date

1971-1991 (made)

Artist/maker

Pentagram Design Ltd. (designer)
G&B Arts Ltd (printer)

Materials and Techniques

Screenprint on paper

Marks and inscriptions

ART
The image

"A work of art / is a corner of nature / seen through a temperament" / Émile Zola
Bottom, centred, at a slant

TO REPLACE THIS POSTER YOU WILL SOON BE ABLE TO CHOOSE FROM THE TOUR PASCAL COLLECTION. THE ART COMMITTEE.
Bottom centre

IBM
Logo bottom right corner

DESIGN PENTAGRAM PRINT G + B ENGLAND
In yellow, vertically, top right corner

Dimensions

Height: 84 cm, Width: 59.5 cm

Object history note

Part of a gift from Alan Fletcher of his archive to represent his design output from the 1970s to the present day.

Historical context note

For more on Alan Fletcher's work see Myerson, Jeremy. Beware wet paint: designs by Alan Fletcher. London: Phaidon Press Ltd., 1996.

Descriptive line

Poster for IBM, designed by Alan Fletcher/Pentagram; British, 1971-1991.

Materials

Ink; Paper

Techniques

Screenprinting

Subjects depicted

Lettering

Categories

Prints; Advertising; Posters

Collection

Prints, Drawings & Paintings Collection

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