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Empire Buying Makes Busy Factories

Poster
1928 (issued)
Artist/Maker
Place of origin

The Empire Marketing Board (1928-1933) was established to promote the products of the British Empire within the United Kingdom. The products were chiefly foodstuffs, but they included some industrial commodities too. The EMB was a major patron of graphic designers and film-makers. The design and content of the posters was self-consciously superior to those of advertisements. The EMB commissioned many well-known artists, including Edward Mcknight Kauffer and Gerald Spencer Pryse. Artists were asked to re-submit work that failed to display sufficient technical accuracy or which lapsed into fantasy. Clive Gardiner's strikingly modernist design was issued as part of a series of posters stressing the economic interdependence of Britain and its overseas Empire.


Object details

Categories
Object type
TitleEmpire Buying Makes Busy Factories
Materials and techniques
Colour lithography
Brief description
One of a six part colour lithograph poster entitled 'Empire Buying Makes Busy Factories'. Designed by Clive Gardiner. Issued by the Empire Marketing Board. Great Britain. 1928.
Physical description
Colour lithograph poster promoting the purchasing of goods produced by the British Empire. Signed.
Dimensions
  • Overall size height: 116.2cm
  • Overall size width: 584.2cm
Dimensions taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Style
Production typeMass produced
Marks and inscriptions
(Signed.)
Production
One of a six part poster entitled 'Empire Buying Makes Busy Factories' (E.443:1 to 6-1932).
Subjects depicted
Summary
The Empire Marketing Board (1928-1933) was established to promote the products of the British Empire within the United Kingdom. The products were chiefly foodstuffs, but they included some industrial commodities too. The EMB was a major patron of graphic designers and film-makers. The design and content of the posters was self-consciously superior to those of advertisements. The EMB commissioned many well-known artists, including Edward Mcknight Kauffer and Gerald Spencer Pryse. Artists were asked to re-submit work that failed to display sufficient technical accuracy or which lapsed into fantasy. Clive Gardiner's strikingly modernist design was issued as part of a series of posters stressing the economic interdependence of Britain and its overseas Empire.
Associated objects
Bibliographic references
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
  • Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1932. London: HMSO, 1933
Other number
14/G1 - V&A microfiche
Collection
Accession number
E.443:3-1932

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Record createdJune 8, 2009
Record URL
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