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Golden Delicious

  • Object:

    Print

  • Place of origin:

    UK (made)

  • Date:

    2002 (made)

  • Artist/Maker:

    Rook, Anne, born 1945 (artist)

  • Materials and Techniques:

    Colour inkjet print on blueprint paper

  • Credit Line:

    Given by Rosemary Miles

  • Museum number:

    E.375-2005

  • Gallery location:

    Prints & Drawings Study Room, level E, case MP, shelf 82

Anne Rook produces art inspired by the food industry, consumerism and globalisation. Many of her works take food labels and packaging as a starting point. She gathers PLU (price look up) labels from supermarket shelves which provide a code to the retailer on the origin and price of fresh produce. Rook reproduces them in their hundreds, by scanning and then cutting out by hand. She then pastes these together, in collages to suggest made-up supermarket dishes, or, in the case of apples, directly onto the surface of the fruit,. She then scans again to provide flat images which are boxed in the type of plastic containers used to present ready-meals. Other works take the form of 'interventions' in traditional textile or wallpaper designs, where labels subtly replace fruit and flowers in the designs. Sometimes an actual tree will be transformed by a skin of label- printed cloth. These witty and decorative designs serve to remind us that food production and marketing is more to do with mass production and corporate profit and less to do with taste, flavour and ecologically balanced agriculture.

These works were displayed in 'Flypitch' a series of displays in Brixton Market, South London in which every Saturday over a two month period in 2003 a different artist was commissioned to fill a market stall with work which related directly to issues of commerce - but which also carried deeper messages about the nature of business, buying, selling and consuming.

Physical description

Image of an apple covered with small oval blue and yellow labels bearing the legend Golden/Oceanic/ South Africa; with stalk sticking out at the top.

Place of Origin

UK (made)

Date

2002 (made)

Artist/maker

Rook, Anne, born 1945 (artist)

Materials and Techniques

Colour inkjet print on blueprint paper

Marks and inscriptions

rook@dircon.co.uk
www.users.dircon.co.uk/-rook/
lettered at the bottom left hand corner of the sheet with the artist's e-mail and website addresses

Dimensions

Height: 18.6 cm sheet, irregular, Width: 14.4 cm sheet

Descriptive line

Colour inkjet print by Anne Rook, entitled 'Golden Delicious', 2002 [blue and yellow: Golden/Oceanic/South Africa]

Production Note

one of a number of images made up from PLU (Price Look Up) labels on Golden Delicious Apples. The National Art Library has a boxed set of six.

Attribution note: the boxed set 'The Book of Golden Delicious 4021 and 4020' in the NAL was produced in an edition of 100. This print is one of an unnumbered group of proofs.

Subjects depicted

Food industry (the); Supermarkets; Agri-business; Consumerism; Globalisation; Apple

Categories

Computer Art; Labels & packaging; Shopping

Collection

Prints, Drawings & Paintings Collection

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