It's true, its all a matter of taste. Pure Genius thumbnail 1
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It's true, its all a matter of taste. Pure Genius

Poster
ca. 1992 (designed and printed)
Artist/Maker
Place of origin

Poster advertising Guinness with illustration by Brian Fraser and Simon Learman as Creative Director and Copywriter


Object details

Categories
Object type
TitleIt's true, its all a matter of taste. Pure Genius (generic title)
Materials and techniques
Offset lithography
Brief description
"It's true, it's all a matter of taste", poster advertising Guinness, c.1992
Physical description
Poster advertising Guinness with illustration by Brian Fraser and Simon Learman as Creative Director and Copywriter
Dimensions
  • Height: 30.5cm
  • Width: 60.9cm
Marks and inscriptions
  • It's true, its all a matter of taste.
  • Pure Genius
  • The Guinness word and harp device are registered trade marks for beer. © Guinness Brewing Worldwide 1992
Gallery label
Thanks to its inventive and original advertising campaigns, Guinness has always had a strong and distinctive brand identity. This poster is one of several in a series from the early 1990s which used hand-drawn illustrations in a cartoonish style, with witty hand-written captions. (11/09/2017)
Credit line
Purchased through the Julie and Robert Breckman Print Fund
Collection
Accession number
E.972-2002

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Record createdMay 19, 2009
Record URL
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