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  • Artist/Maker:

    Toscani, Oliviero, born 1942 (Art Director)
    Toscani, Oliviero, born 1942 (Photographer)

  • Credit Line:

    Given by Modus Publicity on Behalf of the Benetton Group

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 84, box C

Benetton has used ‘global issues’ in its posters since the 1980s. It sees campaigns both as a means of advertising and as a focus for discussing the principal social and political issues of our time. Through their universal impact, the campaigns win the attention of the public and stand out from the general mass of media images. This makes for successful advertising. But their publicity attracts both controversy and acclaim, the latter in the form of advertising prizes.


Toscani, Oliviero, born 1942 (Art Director)
Toscani, Oliviero, born 1942 (Photographer)


Height: 29.7 cm, Width: 42 cm

Object history note

One of a group of 56 posters donated by the Benetton Group, E.2155 to E.2210-1997

Descriptive line

Printer's proof 'Black and white bakers'. Advertising campaign poster for the Italian knitwear company Benetton.


Colour offset lithography

Subjects depicted

Equality; Race


Posters; Fashion; Advertising; Prints


Prints, Drawings & Paintings Collection

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