Poster
- Date:
1989 (made)
- Artist/Maker:
Toscani, Oliviero, born 1942 (Art Director)
Toscani, Oliviero, born 1942 (Photographer) - Credit Line:
Given by Modus Publicity on Behalf of the Benetton Group
- Museum number:
E.2155-1997
- Gallery location:
Prints & Drawings Study Room, level C, case Y, shelf 84, box C
Benetton has used ‘global issues’ in its posters since the 1980s. It sees campaigns both as a means of advertising and as a focus for discussing the principal social and political issues of our time. Through their universal impact, the campaigns win the attention of the public and stand out from the general mass of media images. This makes for successful advertising. But their publicity attracts both controversy and acclaim, the latter in the form of advertising prizes.
