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Poster - Or are you just pleased to see me?
  • Or are you just pleased to see me?
    von Unwerth, Ellen
  • Enlarge image

Or are you just pleased to see me?

  • Object:

    Poster

  • Place of origin:

    United Kingdom (Printed)

  • Date:

    1994

  • Artist/Maker:

    von Unwerth, Ellen (Photographer)
    Rose, Nigel (Creative Director)
    Beattie, Trevor (Copywriter)
    TBWA (Advertising Agency)

  • Materials and Techniques:

    Offset Lithograph on Paper

  • Credit Line:

    Given by TBWA, reproduced courtesy of Playtex

  • Museum number:

    E.873-1997

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 69, box E

This is a poster advertising a bra made by Playtex. This poster campaign, featuring the model Eva Herzigova, was unusual in using the large scale billboard site to advertise a product which hitherto had been confined to press advertising. This is a reduced version of the huge 48-sheet poster pasted up on the hoardings. The campaign was provocative and uncompromising in its message with challenging slogans like 'Hello Boys' and 'Or are you just pleased to see me?'. Although the creators had to defend the poster against allegations of sexism, it soon became an iconic image for the mid 1990s.

Place of Origin

United Kingdom (Printed)

Date

1994

Artist/maker

von Unwerth, Ellen (Photographer)
Rose, Nigel (Creative Director)
Beattie, Trevor (Copywriter)
TBWA (Advertising Agency)

Materials and Techniques

Offset Lithograph on Paper

Dimensions

Height: 304 mm, Width: 607 mm

Descriptive line

Poster for Wonderbra - 'Or Are You Just Pleased To See Me'

Categories

Posters

Collection

Prints, Drawings & Paintings Collection

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