Zoo Zag thumbnail 1
Zoo Zag thumbnail 2
Image of Gallery in South Kensington
On display at Young V&A
Play Gallery, Moving and Making, Case 4

Zoo Zag

Puzzle
ca. 1950 (made)
Artist/Maker
Place of origin

Zoo Zag is a classic example of puzzle design of the 1950s. It was produced for the toy company Abbatt toys and designed by famous exhibition and museum designer, James Gardner, who was perhaps most renowned for his work related to the Festival of Britain. Paul and Marjorie Abbatt made toys for children from 1932 and were interested in designing and producing toys that aided development through play. The Modernist architect Erno Goldfinger designed their shop according to his Modernist principles and their requirement for child friendly access and appeal.


Object details

Categories
Object type
Parts
This object consists of 2 parts.

  • Puzzle
  • Puzzle Pieces
TitleZoo Zag (manufacturer's title)
Materials and techniques
Plywood cut with a jigsaw and painted
Brief description
Zoo Zag wooden puzzle, produced by Abbatt Toys and designed by James Gardner (1909-1995) CBE RDI FRSA, made in England, ca.1950
Physical description
38 piece jigsaw puzzle (3 pieces are missing). The puzzle is made of two layers of plywood. The upper layer has been machine cut to form the loose puzzle pieces and the remaining surrounds glued down on to the base board. The puzzle has two levels of visual information. the upper one is an illustration of the layout of a zoo, complete with animals in cages, paths and entrances. The lower layer, viewed when pieces of the puzzle are not in place shows the printed names of the animals that correspond with the upper pieces to be placed on top. The three missing pieces are for the snakes, dromedary camels and a walk way.
Dimensions
  • Width: 45cm
  • Depth: 32cm
  • Height: 0.8cm
Marks and inscriptions
  • 'Abbatt Toys'
  • 'James Gardner'
Credit line
Given by Eve Harrison
Production
Designed by James Gardner for the Abbatt's.
Subject depicted
Summary
Zoo Zag is a classic example of puzzle design of the 1950s. It was produced for the toy company Abbatt toys and designed by famous exhibition and museum designer, James Gardner, who was perhaps most renowned for his work related to the Festival of Britain. Paul and Marjorie Abbatt made toys for children from 1932 and were interested in designing and producing toys that aided development through play. The Modernist architect Erno Goldfinger designed their shop according to his Modernist principles and their requirement for child friendly access and appeal.
Collection
Accession number
B.67:1, 2-2009

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdMarch 19, 2009
Record URL
Download as: JSONIIIF Manifest