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  • Place of origin:

    UK (made)

  • Date:

    1992 (made)

  • Artist/Maker:

    Saatchi & Saatchi (designer)
    Conservative Central Office (publisher)

  • Credit Line:

    Given by Conservative Central Office

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 73, box A

This was an extremely successful campaign poster and slogan used by the Conservative Party for the 1992 General Election. It featured a boxer under the slogan "Labour's Double Whammy". In the foreground, on his boxing gloves, appeared two short statements, "1. More Taxes" and "2. Higher Prices", the implication being that this was what voters would get under a Labour government. Chris Patten, the Conservative Party Chairman, came up with the phrase 'double whammy' which became a new catchphrase entered the British political lexicon. The poster was designed by Saatchi and Saatchi. Maurice Saatchi described the company's approach to political advertising as," A world of trial by combat, in which you would hit and be hit."

Place of Origin

UK (made)


1992 (made)


Saatchi & Saatchi (designer)
Conservative Central Office (publisher)

Descriptive line

Poster published by Conservative Central Office - 'Labour's Tax Bombshell'

Subjects depicted

Election; Taxation


Politics; Posters


Prints, Drawings & Paintings Collection

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