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Cloche hat

  • Place of origin:

    London, England (made)

  • Date:

    1928 (made)

  • Artist/Maker:

    Liberty & Co (made for)

  • Materials and Techniques:

    Felt and ostrich feathers, lined with silk taffeta

  • Museum number:


  • Gallery location:

    In Storage

This cloche hat was worn as part of an ensemble by Marian Hazel Lasenby for her wedding to William Moorcroft in 1928. The close-fitting cloche hat was extremely popular at the time. A simple modern design, it was an easy to wear unfussy style of hat which fitted snugly over fashionably closely-cropped hairstyles.

The decoration on this hat consists of blue ostrich feathers which are cleverly bound around the hat, keeping the tight-fitting silhouette but adding an element of decorative movement.

Physical description

Cloche hat of mid-blue felt trimmed with mid-blue ostrich feathers. Lined with fine cream silk taffeta with a drawstring adjustment.

Place of Origin

London, England (made)


1928 (made)


Liberty & Co (made for)

Materials and Techniques

Felt and ostrich feathers, lined with silk taffeta

Marks and inscriptions

'L Unique T Pattern no. 2467 Invoice no '

Object history note

This outfit was especially designed and made by Liberty's for Marian Hazel Lasenby to wear for her marriage in 1928 to the potter William Moorcroft (1872-1945). It was William Moorcroft's second marriage.

Descriptive line

Cloche hat of felt trimmed with ostrich feathers, made for Liberty and Co. Ltd, London, 1928

Exhibition History

Hats: An Anthology by Stephen Jones (V&A 24/02/2009-31/05/2009)
Unveiled: 200 years of wedding glamour from the Victoria and Albert Museum, London. (Museum of New Zealand, Te Papa Tongarewa, Wellington 17/12/2011-22/04/2012)
The White Wedding Dress: 200 Years of Wedding Fashions (Bendigo Art Gallery 01/08/2011-06/11/2011)

Labels and date

Printed satin dress with coat and hat
Liberty & Co. Ltd

Marian Lasenby decided not to wear white when she married the potter William Moorcroft in 1928. Her husband was a widower and 27 years her senior. Instead she ordered a dress with a hat and matching reversible coat from Liberty's. She was related to the Lasenby Liberty family who owned the popular department store.

Dress: block-printed silk satin
Coat: wool lined with block-printed silk satin
Hat: wool trimmed with ostrich feathers
V&A: T.71 to B-1982 [2011]


Felt; Feather


Textiles; Women's clothes; Fashion; Hats & headwear; Europeana Fashion Project

Collection code


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