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Drawing - Design for the London Philharmonic Orchestra logo
  • Design for the London Philharmonic Orchestra logo
    Svensen, Neil
  • Enlarge image

Design for the London Philharmonic Orchestra logo

  • Object:

    Drawing

  • Place of origin:

    London (made)

  • Date:

    1989-1990 (made)

  • Artist/Maker:

    Svensen, Neil (artist)
    Worthington, Darrel (artist)
    Rufus Leonard Design Consultants (artists)

  • Materials and Techniques:

    Bodycolour drawing on paper

  • Credit Line:

    Given by Rufus Leonard Design Consultants

  • Museum number:

    E.2137-1991

  • Gallery location:

    Prints & Drawings Study Room, level D, case LD, shelf 53

This is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This sheet shows six early ink sketches for a symbol. A violinist is shown in the top left corner and the other designs may represent a conductor, batons and music, or an auditorium, orchestra and members of the audience. The final design retained some of the same elements.

Physical description

Design for a logo for the London Philharmonic Orchestra, bodycolour drawing on paper. The sheet is watermarked T H SA [incomplete] an is of an irregular shape

Place of Origin

London (made)

Date

1989-1990 (made)

Artist/maker

Svensen, Neil (artist)
Worthington, Darrel (artist)
Rufus Leonard Design Consultants (artists)

Materials and Techniques

Bodycolour drawing on paper

Dimensions

Height: 55.5 cm maximum, Width: 38.6 cm maximum

Descriptive line

Design drawing for the London Philharmonic Orchestra logo by Rufus Leonard Design Consultants, 1989-1990

Materials

Paper; Bodycolour

Subjects depicted

Branding; Corporate identity

Categories

Designs; Advertising; Drawings

Collection

Prints, Drawings & Paintings Collection

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