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National Spring Clean

  • Object:

    Poster

  • Place of origin:

    Hungary (designed and printed)

  • Date:

    ca 1990 (designed and printed)

  • Artist/Maker:

    Kortvelyessy, Nicki (photographer)
    Sandor, Lezsák (photographer)
    Hungarian Democratic Forum [MDF] (issued by)

  • Materials and Techniques:

    Colour offset lithograph printed on paper

  • Museum number:

    E.2060-1991

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 78, box E

The slogan on this poster refers to the intention of the Hungarian Democratic Forum to do away with the remnants of the communist regime. The idea is illustrated by a colour photograph of a dustbin filled with communist propaganda paraphernalia.

The poster is the work of Béla Aba, who designed the corporate identity for the Hungarian Democratic Forum during the campaign for the first free elections in Hungary following the collapse of communism. All three elements of the graphic identity appear on this poster: the full name of the party (Magyar Demokrata Fórum), its abbreviation (MDF), both in an elegant 'Antiqua' font, and the party emblem based on a stylized palmette plant motif. Aba kept this motif as a flat form in pure green, but later versions added red and white colours and developed the emblem into a tulip. Both the palmette motive and the tulip appealed to the conservative voters because they are associated with old Hungarian cultural traditions. Stylized plant motives decorated the robes and arms of the Hungarian tribes that conquered the Carpathian Basin in the 9th century. The tulip is a characteristic motive of Hungarian folk art. The popularity of the logo was enhanced by rumour that it was invented by Levente Szörényi, a popular pop singer and composer. Aba did indeed use a sketch by Szörényi with whom he was friendly. However, the original drawing was profoundly modified by the designer.

Physical description

Poster

Place of Origin

Hungary (designed and printed)

Date

ca 1990 (designed and printed)

Artist/maker

Kortvelyessy, Nicki (photographer)
Sandor, Lezsák (photographer)
Hungarian Democratic Forum [MDF] (issued by)

Materials and Techniques

Colour offset lithograph printed on paper

Dimensions

Height: 48.2 cm, Width: 67 cm

Descriptive line

MDF Magyar Demokrata Forum. Hungarian Poster ca. 1990 -91

Materials

Printing ink

Techniques

Printing

Categories

Prints; Propaganda; Politics; Posters

Collection

Prints, Drawings & Paintings Collection

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