Explorers Prefer Shell

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Artist/Maker	Kauffer, Edward McKnight (designer)
Place of origin	Great Britain (designed) Great Britain (designed)

Design for a poster advertising Shell petrol showing a stylised terrestrial globe and an open book. Lettered across the top 'EXPLORERS PREFER SHELL' and across the bottom 'YOU CAN BE SURE OF SHELL'.

Object details

Categories	Designs Posters Advertising Transport
Object type	Poster
Titles	Explorers Prefer Shell (generic title) You can be sure of Shell (series title)
Materials and techniques	Pencil, bodycolour and kaolinite on prepared board Pencil Bodycolour Kaolinite Prepared Board Drawing
Brief description	Design drawing for a poster or display card for the Shell oil company showing a stylised terrestrial globe and an open book, by Edward McKnight Kauffer, Great Britain, 1932
Physical description	Design for a poster advertising Shell petrol showing a stylised terrestrial globe and an open book. Lettered across the top 'EXPLORERS PREFER SHELL' and across the bottom 'YOU CAN BE SURE OF SHELL'.
Dimensions	Height: 31.7cm Width: 47cm Dimensions taken from Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1991
Marks and inscriptions	'E. McKnight Kauffer. 34.' (Signed and dated in bodycolour) (Lettered with titles) 'Designed by E MCK Kauffer 6 DEC 1934.' (Stamped in ink on back) 'E McK. Kauffer Shell Lorry Bill No. 433 [used] yes' (Inscribed and dated in ink on Shellmex and BP Ltd. printed job description pasted on back)
Production	This design for a poster advertising Shell petrol was intended to be displayed on the side panels of motor lorries.
Subjects depicted	Transport Travel Terrestrial Globe Book Advertisement
Association	Shell
Bibliographic reference	Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1991
Collection	Prints, Drawings & Paintings Collection
Accession number	E.1851-1991

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Record created	March 2, 2009
Record URL	https://collections.vam.ac.uk/item/O195340/explorers-prefer-shell-poster-kauffer-edward-mcknight/

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