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New Labour New Danger

  • Object:


  • Place of origin:

    Great Britain (designed and printed)

  • Date:

    1996-1997 (designed and printed)

  • Artist/Maker:

    The Conservative Party (published by)
    M&C Saatchi (advertising agency)
    Park Communications (printers)

  • Materials and Techniques:

    Colour offset lithograph on paper

  • Credit Line:

    Given by The Conservative Party

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 73, box A

On this Conservative Party election poster devilish red eyes peer out of the darkness from behind a red curtain. Red is the colour associated with the Labour Party and the poster hints that there is something sinister behind the scenes of Labour politics. Another poster in the series featured Tony Blair, then the Leader of the Labour Party, with the same demonic red eyes.

The poster is an example of the ‘attack advertising’ which characterised the 1997 United Kingdom election campaigns. Both the Conservative and Labour Parties were criticised for negative campaigning.

Physical description

Conservative party election poster depicting a demonic pair of red eyes peering through a gap in red curtains. The text is printed in a bold black font.

Place of Origin

Great Britain (designed and printed)


1996-1997 (designed and printed)


The Conservative Party (published by)
M&C Saatchi (advertising agency)
Park Communications (printers)

Materials and Techniques

Colour offset lithograph on paper


Height: 30.5 cm, Width: 60.5 cm

Descriptive line

Conservative Party poster for the 1996/7 election campaign.

Production Note

Conservative Party poster for the 1997 British General Election


Printing ink; Paper


Offset lithography

Subjects depicted

Lion (animal); The British Lion; Patriotism


Prints; Advertising; Posters


Prints, Drawings & Paintings Collection

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