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Batik- Real Fruit Drink

  • Object:

    Poster

  • Place of origin:

    UK (Designed and printed)

  • Date:

    1996 (Designed and printed)

  • Artist/Maker:

    Young & Rubicam (Advertising Agency)

  • Credit Line:

    Given by Young & Rubicam

  • Museum number:

    E.517-1998

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3H, shelf 3

The posters for the launch fo the fruit drink Batik, in 1996, introduced a new concept of advertising. Featuring fruit crates, with a bottle of Batik nestling in between a selection of citrus fruits, the posters were pasted up in selected sites at which an infra red mechanism released a fruity aroma as people passed by. The image, along with the aroma, were devised to match Del Monte's promotion of Batik as 'Real Fruit Refreshment'.

Physical description

A bottle of the fruit drink product nestles in a crate between a geometric arrangement of lemons and limes

Place of Origin

UK (Designed and printed)

Date

1996 (Designed and printed)

Artist/maker

Young & Rubicam (Advertising Agency)

Marks and inscriptions

Real Fruit Drink
Real Fruit Refreshment

Descriptive line

Poster, Young and Rubican, Del Monte's Batik Soft Drink, 1996

Subjects depicted

Lime; Tropical climate; Lemon

Categories

Advertising; Prints

Collection

Prints, Drawings & Paintings Collection

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