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Cranbrook Design: The New Discourse

  • Object:

    Poster

  • Place of origin:

    United States (designed and printed)

  • Date:

    1991 (designed and printed)

  • Artist/Maker:

    Makela, Scott P., born 1960 - died 1999 (designer)

  • Materials and Techniques:

    Offset colour lithograph on paper

  • Credit Line:

    Given by the Design Museum

  • Museum number:

    E.601-1998

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3H, shelf 3

In the early 1990s, as computer processing power developed, graphic designers explored the potential of the computer to layer images and information to create dense and visually overwhelming designs. Graphic designer P. Scott Makela described himself as '100% digital' and was excited and energised by technology and the idea of information overload. This poster depicts an orange brain covered in lines of type, set against a screen of video texture. The brain is being sucked into a vortex along with the text which breaks down into illegible marks. It suggests an hallucination where we are dissolving in information and communication. It is a speculation about the future of technology, made before the arrival of the World Wide Web, and it imagines what total immersion in digital media might be like. The poster advertises an exhibition of experimental graphic design by students of the Cranbrook Art Academy (Michigan, United States).

Physical description

Poster designed on a computer promoting an exhibition of experimental graphic design. The poster depicts an orange brain covered in lines of type, set against a background of video texture. The brain is shown being sucked into a vanishing point with the text which breaks down into illegible marks.

Place of Origin

United States (designed and printed)

Date

1991 (designed and printed)

Artist/maker

Makela, Scott P., born 1960 - died 1999 (designer)

Materials and Techniques

Offset colour lithograph on paper

Dimensions

Height: 94 cm, Width: 68.5 cm

Descriptive line

P. Scott Makela Designer
U.S. Poster advertising the new Cranbrook Design Discourse at the Cranbrook Academy of Art, Michigan, 1991

Subjects depicted

Brain; Computer art; Information; Communication; Technology

Categories

Prints; Advertising; Posters

Collection

Prints, Drawings & Paintings Collection

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