Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C , Shelf SH6, Case MB4G, Box TS56

Free Democrats - Some like it free

Poster
1990 (designed and printed)
Artist/Maker
Place Of Origin

This poster was issued by the Alliance of Free Democrats on the occasion of the first free elections in Hungary in 1990. Together, the slogan and image assert the claim for an independent Hungary. The title of the film 'Some like it hot' was well known in Hungary and everybody understood the witty reference to it in this poster. Here 'It' stands for Hungary which is signified on the poster through the contours of the country's map. The map and the party logo (three birds in the national colours) form a backdrop. The main impact of the poster comes from the typography which the designer uses to create a rhythm of form and background, positive and negative. A Times font (associated with the press), was chosen for party's graphic identity.


object details
Categories
Object Type
Additional TitlePro-democracy Poster Collection (named collection)
Materials and Techniques
Offset lithograph in red, green and black printed on paper
Brief Description
Poster, Hungary. RF 90/507
Physical Description
Poster
Dimensions
  • Height: 56.8cm
  • Width: 39.3cm
Summary
This poster was issued by the Alliance of Free Democrats on the occasion of the first free elections in Hungary in 1990. Together, the slogan and image assert the claim for an independent Hungary. The title of the film 'Some like it hot' was well known in Hungary and everybody understood the witty reference to it in this poster. Here 'It' stands for Hungary which is signified on the poster through the contours of the country's map. The map and the party logo (three birds in the national colours) form a backdrop. The main impact of the poster comes from the typography which the designer uses to create a rhythm of form and background, positive and negative. A Times font (associated with the press), was chosen for party's graphic identity.
Collection
Accession Number
E.2198-1990

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record createdFebruary 23, 2009
Record URL