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Record Sleeve

  • Place of origin:

    Great Britain (issued)

  • Date:

    1929-ca.1934 (issued)

  • Artist/Maker:

    Decca Records (issuer)

  • Materials and Techniques:

    Machine photogravure print

  • Credit Line:

    Given by Susan Lambert

  • Museum number:

    E.1877-1990

  • Gallery location:

    Prints & Drawings Study Room, level C, case TS, shelf 45

Physical description

Record bag for a Salon Decca ten-inch 78 rpm record. Machine photogravure print design promoting A Gramophone you cannot hear - you only hear the Music. The reverse of the bag has copy promoting Radio Paris together with some 40 solo artists and groups on Decca.

Place of Origin

Great Britain (issued)

Date

1929-ca.1934 (issued)

Artist/maker

Decca Records (issuer)

Materials and Techniques

Machine photogravure print

Marks and inscriptions

Lettered with issuer's name and copy promoting Decca gramaphones, Radio Paris and some 40 solo artists and groups on Decca.

Dimensions

Height: 10 in approx, Width: 10 in approx

Historical context note

In the first decades of the twentieth century, the survival of the record industry depended on the mass-purchase of radios and more especially record players and it was therefore common to see them being promoted on bags in this way.

Descriptive line

Record bag for a 'Salon Decca' ten-inch 78 rpm record. Machine photogravure print design, promoting a gramophone, Radio Paris and some 40 solo artists and groups on Decca. Designed and issued by Decca Records. Great Britain. 1929-ca.1934.

Bibliographic References (Citation, Note/Abstract, NAL no)

Edge, Kevin. The Art of Selling Songs : Graphics for the Music Business, 1690-1990. London : Futures Publications, 1991. p.108 (illus)

Materials

Paper; Printing ink

Techniques

Photogravure

Subjects depicted

Radio; Gramophone; Music

Categories

Labels & packaging; Advertising; Music

Collection

Prints, Drawings & Paintings Collection

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