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Swan Lake

  • Object:


  • Place of origin:

    UK (Designed and printed)

  • Date:

    1996 (Designed and printed)

  • Artist/Maker:

    Dewynters Ltd (Advertising Agency)

  • Credit Line:

    Given by Adventures in Motion Pictures Ltd.

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level F, case Y, shelf 71, box E

This poster advertises a production of Tchaikovsky's Swan Lake, which was choreographed by Matthew Bourne and awarded the 1996 Olivier Award for Best New Dance Production. Bourne's choreography was considered ground-breaking as it introduced an all-male cast. Male dancers in feathered knickerbockers were substituted for the traditional swans: tutu-attired ballerinas. With this shift in gender, came a new focus on the themes of repression and loneliness, two aspects that are carried through in the poster, which depicts a man cradling a swan under the ominous, watchful gaze of an anonymous male figure.

Place of Origin

UK (Designed and printed)


1996 (Designed and printed)


Dewynters Ltd (Advertising Agency)

Marks and inscriptions

'The Most fabulous night on the London Stage'
Daily Telegraph

Adventures in Motion Pictures present Tchaikovsky's Swan Lake
main text

'Matthew Bourne's powerful, erotic production gleams with wit and passion... Go and queue for returns' Independent

From 9 September for a strictly limited season
Piccadilly Theatre Denman Street London W1
Designed and printed by Dewynters Plc London


Height: 51.2 cm, Width: 32.2 cm

Descriptive line

Dewynters plc ( advertising/design agency) Swan Lake. Poster advertising the all male cast production of the ballet by Adventures in Motion Pictures Ltd., at the Picadilly Theatre, London. 1996. Colour offset lithograph


Paper; Lithographic ink


Offset colour lithograph

Subjects depicted

Swan; Dance; Ballet dancers; Gender issues; Entertainment


Advertising; Posters


Prints, Drawings & Paintings Collection

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