Labour's Union Jack. New Labour. No Britain.

Poster
1996-1997 (designed and printed)
Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level C
Artist/Maker
Place Of Origin

Britain's relationship to Europe was high on the political agenda in the lead-up to the 1997 British General Election. This Conservative Party poster attacks the Labour Party's policies on closer ties with Europe as unpatriotic. The poster captions a white flag as 'Labour's Union Jack'. Britain's national flag is substituted with a symbol of surrender.

The poster is an example of the 'attack advertising' which characterised the 1997 election campaigns. Both the Conservatives and Labour were criticised for negative campaigning.


object details
Categories
Object Type
Materials and Techniques
Colour offset lithograph on paper
Brief Description
Conservative Party poster for the 1996/7 election campaign with image of a blank white flag. Captioned 'Labour's Union Jack New Labour No Britain'
Physical Description
Conservative party election poster featuring a photographic image of a white flag against a black background with bold red lettering.
Dimensions
  • Height: 30.5cm
  • Width: 61cm
Credit line
Given by The Conservative Party
Production
Conservative Party poster for the 1997 British General Election
Subjects depicted
Summary
Britain's relationship to Europe was high on the political agenda in the lead-up to the 1997 British General Election. This Conservative Party poster attacks the Labour Party's policies on closer ties with Europe as unpatriotic. The poster captions a white flag as 'Labour's Union Jack'. Britain's national flag is substituted with a symbol of surrender.



The poster is an example of the 'attack advertising' which characterised the 1997 election campaigns. Both the Conservatives and Labour were criticised for negative campaigning.
Collection
Accession Number
E.11-1998

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record createdFebruary 18, 2009
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