New Labour Euro Danger

Poster
1996-1997 (designed and printed)
Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level C
Artist/Maker
Place Of Origin

Britain’s relationship to Europe was high on the political agenda in the lead-up to the 1997 British General Election. This Conservative Party poster attacks the Labour Party’s policies on Europe as unpatriotic. The British Lion is a symbol of national pride. Here it is shown passive and defeated, weeping red tears – red being the colour of the Labour Party. The poster tied in with a party political broadcast on television which featured the lion roaring while a voiceover listed British economic and political achievements. The lion’s roar became a whimper and the red tear trickled down its cheek as the voiceover turned to European failures and Labour’s enthusiasm for closer links with Europe.

The poster is an example of the ‘attack advertising’ which characterised the 1997 election campaigns. Both the Conservatives and Labour were criticised for negative campaigning.


object details
Categories
Object Type
Materials and Techniques
Colour offset lithograph on paper
Brief Description
Conservative Party poster for the 1996/7 election campaign.Caption 'New Labour Euro Danger' with an image of a lion crying a tear of blood.
Physical Description
Conservative party election poster featuring a photographic image of a lion weeping blood against a black background with bold red lettering.
Dimensions
  • Height: 30.5cm
  • Width: 61cm
Credit line
Given by The Conservative Party
Production
Conservative Party poster for the 1997 British General Election
Subjects depicted
Summary
Britain’s relationship to Europe was high on the political agenda in the lead-up to the 1997 British General Election. This Conservative Party poster attacks the Labour Party’s policies on Europe as unpatriotic. The British Lion is a symbol of national pride. Here it is shown passive and defeated, weeping red tears – red being the colour of the Labour Party. The poster tied in with a party political broadcast on television which featured the lion roaring while a voiceover listed British economic and political achievements. The lion’s roar became a whimper and the red tear trickled down its cheek as the voiceover turned to European failures and Labour’s enthusiasm for closer links with Europe.



The poster is an example of the ‘attack advertising’ which characterised the 1997 election campaigns. Both the Conservatives and Labour were criticised for negative campaigning.
Collection
Accession Number
E.11-1998

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record createdFebruary 18, 2009
Record URL