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New Labour Euro Danger
Daniels, Jack - Enlarge image
New Labour Euro Danger
- Object:
Poster
- Place of origin:
Great Britain (designed and printed)
- Date:
1996-1997 (designed and printed)
- Artist/Maker:
Daniels, Jack (photographer)
The Conservative Party (published by)
M&C Saatchi (advertising agency)
Xeniapress (printers) - Materials and Techniques:
Colour offset lithograph on paper
- Credit Line:
Given by The Conservative Party
- Museum number:
E.11-1998
- Gallery location:
Prints & Drawings Study Room, level C, case Y, shelf 62, box A
Britain’s relationship to Europe was high on the political agenda in the lead-up to the 1997 British General Election. This Conservative Party poster attacks the Labour Party’s policies on Europe as unpatriotic. The British Lion is a symbol of national pride. Here it is shown passive and defeated, weeping red tears – red being the colour of the Labour Party. The poster tied in with a party political broadcast on television which featured the lion roaring while a voiceover listed British economic and political achievements. The lion’s roar became a whimper and the red tear trickled down its cheek as the voiceover turned to European failures and Labour’s enthusiasm for closer links with Europe.
The poster is an example of the ‘attack advertising’ which characterised the 1997 election campaigns. Both the Conservatives and Labour were criticised for negative campaigning.
