McDonald's #1 thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
Ceramics, Room 145

McDonald's #1

Form
2007 (made)
Artist/Maker
Place of origin

This ceramic work entitled 'McDonald's # 1' was acquired from Shanghai based Chinese artist and designer Li Lihong. This is one of a series of works which take the form of McDonald's famous 'golden arches' logo; one of the most recognised brand emblems in the world and an acknowledged symbol of globalised consumer culture. Li juxtaposes this iconic form with traditional Chinese ceramic decorative motifs and techniques. Through this combination of themes, styles and formats, from different cultural epochs and traditions Li opens up a dialogue about the ways in which traditional culture interacts with modern life and an increasingly globalised culture.


Object details

Categories
Object type
TitleMcDonald's #1 (assigned by artist)
Materials and techniques
Porcelain, hand built, painted with underglaze cobalt blue, glazed, fired
Brief description
Cer, China, 21st century, blue and white
Physical description
Underglaze blue decorated porcelain letter 'M' in the style of McDonald's iconic 'Golden Arches' logo. Surface of design of dragons and clouds.
Dimensions
  • Height: 37cm
  • Width: 46cm
  • Depth: 13cm
Style
Production typeLimited edition
Subjects depicted
Summary
This ceramic work entitled 'McDonald's # 1' was acquired from Shanghai based Chinese artist and designer Li Lihong. This is one of a series of works which take the form of McDonald's famous 'golden arches' logo; one of the most recognised brand emblems in the world and an acknowledged symbol of globalised consumer culture. Li juxtaposes this iconic form with traditional Chinese ceramic decorative motifs and techniques. Through this combination of themes, styles and formats, from different cultural epochs and traditions Li opens up a dialogue about the ways in which traditional culture interacts with modern life and an increasingly globalised culture.
Bibliographic reference
page 78 in V&A Magazine, issue no.16, summer 2008
Collection
Accession number
FE.430-2007

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Record createdFebruary 17, 2009
Record URL
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