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The Tongue

  • Object:


  • Place of origin:

    London (designed)

  • Date:

    1970 (designed)

  • Artist/Maker:

    Pasche, John, born 1945 (designer)

  • Materials and Techniques:

    Goauche on light-gauge artboard, with drawing cell and brown tape

  • Credit Line:

    Purchased with support from The Arts Fund, the Mavis Alexander bequest and the American Friends of the V&A through the generosity of Chris and Nicky Thom

  • Museum number:


  • Gallery location:

    In Storage

This is the original artwork for the Rolling Stones famous “Tongue” logo. An iconic symbol recognizable across the globe, it represents the Rolling Stones as anti-establishment, sticking their tongue out to the world, while giving them a corporate identity. This artwork is painted on art-board, overlaid with a semi-opaque drawing cell carrying the detail and causing the background to appear grey. The red colour would be added during the production process, as can be seen in the digital print produced from this artwork in 2007, S.6121-2009.

Mick Jagger, singer with The Rolling Stones, had seen Pasche's designs at the 1970 Royal College of Art final degree show. After later meeting to discuss ideas, Jagger showed Pasche an image of the Hindu goddess Kali. Pasche, honing in on the goddess's protruding tongue, was inspired to create his famous logo (S.6120 & 6121-2009), which captured perfectly the impudence of the band, and the prominence and sensuality of Jagger's mouth.

Physical description

Original artwork for The Rolling Stones "Tongue" logo. A cartoonish mouth with protruding tongue, painted in black gouache on artboard, overlaid with semi-opaque drawing cell, making the black appear grey. The cell has detail painted in black, and is taped to the artboard with brown vintage tape.

Place of Origin

London (designed)


1970 (designed)


Pasche, John, born 1945 (designer)

Materials and Techniques

Goauche on light-gauge artboard, with drawing cell and brown tape


Length: 39.3 cm approximate, Width: 32.4 cm approximate

Descriptive line

The Rolling Stones "The Tongue" logo original art work, designed by John Pasche, 1970.


Water-base paint; Acetate film; Pressure-sensitive tape




Entertainment & Leisure; Advertising

Production Type



Theatre and Performance Collection

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