Or are you looking for Search the Archives?

Please complete the form to email this item.

We, The Undersigned, Deplore the Threatened Closure of London Zoo

  • Object:

    Poster

  • Place of origin:

    UK (made)

  • Date:

    1991 (made)

  • Artist/Maker:

    Waskett, Rod (art director)
    Holmes, Adrian (copywriter)
    Garcha, Jasvir (designer)
    Lowe Howard-Spink (advertising agency)

  • Materials and Techniques:

    Screenprint on paper

  • Credit Line:

    Given by London Zoo

  • Museum number:

    E.2092-1991

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y75, shelf A

The Zoological Society of London was founded in 1826 and is devoted to the further understanding of animals. In particular it is a recognised centre of scientific expertise, and of efforts to conserve animals in the wild. This poster was produced at a time when the Zoo was under threat of closure due to severe financial difficulties. The production of the poster was paid for by the advertising agency Lowe Howard-Spink, as a gesture of goodwill. Using the form of a petition with signatures is an effective way of conveying the urgency of the message, as well as making it feel more personal by inviting visitors to identify with the cause. In this case the 'signatures' are the footprints of a variety of animals in the zoo.

Physical description

The image is of footprints or 'signatures' of a variety of animals in the zoo.

Place of Origin

UK (made)

Date

1991 (made)

Artist/maker

Waskett, Rod (art director)
Holmes, Adrian (copywriter)
Garcha, Jasvir (designer)
Lowe Howard-Spink (advertising agency)

Materials and Techniques

Screenprint on paper

Dimensions

Height: 43.8 cm, Width: 29.3 cm

Descriptive line

Poster advertising an appeal to save London Zoo from closure. 1991

Subjects depicted

Footprints; Petition; Zoo

Categories

Advertising; Posters

Collection

Prints, Drawings & Paintings Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.