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Request to view at the Prints & Drawings Study Room, level C , Case EW, Shelf 147, Box C

Print

ca. 1990? (made)
Artist/Maker
Place of origin

For this packaging the wood engavings by artist Jonathan Mercer (born 1958) were considerably enlarged and the design wrapped around the box. The client felt that black and white stood out on the supermarket shelf; also wood engraving conveyed the idea of natural foods with no additives. Another example is at E.749-1994.


Object details

Categories
Object type
Materials and techniques
Wood engraving on paper
Brief description
Print by Jonathan Mercer, artwork for packaging for a Ross Young Food's Linda McCartney vegetarian meal, wood engraving, Great Britain, ca. 1990
Physical description
A black and white wood engraving artwork for packaging for Ross Young Food's Linda McCartney vegetarian meals. The engraving illustrates a rustic Italian landscape depicting a sunset behind hills and cypress trees. In the foreground various items of food and drink are laid out upon the ground including; two different shaped glasses of beer, mushrooms, tomatoes and celery.
Dimensions
  • Height: 29.9cm
  • Width: 21cm
Dimensions taken from Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Production typeArtist's proof
Gallery label
[Draft?] The wood engavings were considerably enlarged and the design wrapped around the box. The client felt that black and white stood out on the supermarket shelf; also wood engraving conveyed the idea of natural foods with no additives.(1994)
Credit line
Given by the artist
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Subjects depicted
Association
Summary
For this packaging the wood engavings by artist Jonathan Mercer (born 1958) were considerably enlarged and the design wrapped around the box. The client felt that black and white stood out on the supermarket shelf; also wood engraving conveyed the idea of natural foods with no additives. Another example is at E.749-1994.
Associated object
E.749-1994 (Version)
Bibliographic reference
Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Collection
Accession number
E.750-1994

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Record createdNovember 25, 2008
Record URL
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