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Packaging for Linda McCartney's vegetarian meals

  • Object:

    Print

  • Place of origin:

    Great Britain (made)

  • Date:

    ca. 1990? (made)

  • Artist/Maker:

    Mercer, Jonathan, born 1958 (artist)

  • Materials and Techniques:

    Flexography after wood engraving

  • Credit Line:

    Given by the artist

  • Museum number:

    E.749-1994

  • Gallery location:

    Prints & Drawings Study Room, level C, case EW, shelf 147, box C

For this packaging the wood engavings by artist Jonathan Mercer (born 1958) were considerably enlarged and the design wrapped around the box. The client felt that black and white stood out on the supermarket shelf; also wood engraving conveyed the idea of natural foods with no additives. Another example is at E.750-1994.

Physical description

Wood engraving artwork for packaging for Ross Young Food's Linda McCartney vegetarian meals. The engraving depicts a rustic rural Italian scene with hills, behind which the sun is setting, cypress trees and a large building in the background. In the foreground there is an array of food and drink laid out on the ground including; a bottle of red wine and a glass; a bowl of black olives some of which have spilled onto the floor; some bread in a paper bag; two tomatoes.

Place of Origin

Great Britain (made)

Date

ca. 1990? (made)

Artist/maker

Mercer, Jonathan, born 1958 (artist)

Materials and Techniques

Flexography after wood engraving

Marks and inscriptions

Lettered 'Linda McCartney IV' and signed with the artist's name 'Jonathan Mercer'.

Dimensions

Height: 29.9 cm, Width: 21 cm

Object history note

Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.

Descriptive line

Print by Jonathan Mercer, artwork for packaging for a Ross Young Food's Linda McCartney vegetarian meal, wood engraving, Great Britain, ca. 1990

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994

Labels and date

Jonathan MERCER (born 1958)

Packaging for Ross Young Foods' Linda McCartney's vegetarian meals.
1990
Flexography after wood engraving
E.749-1994

The wood engraving was considerably enlarged and the design
wrapped around the box. Black and white stands out on the shelf
but also wood engraving conveys the idea of natural foods with no
additives. [1994]

Materials

Ink; Paper

Techniques

Wood engraving

Subjects depicted

Bowl; Sunset; Tomatoes; Hills; Wine glass; Cypress trees; Bread; Wine bottle; Olives

Categories

Labels & packaging; Prints; Images Online; Illustration

Production Type

Artist's proof

Collection

Prints, Drawings & Paintings Collection

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