Packaging for Linda McCartney's vegetarian meals
Print
ca. 1990? (made)
ca. 1990? (made)
| Artist/Maker | |
| Place of origin |
For this packaging the wood engavings by artist Jonathan Mercer (born 1958) were considerably enlarged and the design wrapped around the box. The client felt that black and white stood out on the supermarket shelf; also wood engraving conveyed the idea of natural foods with no additives. Another example is at E.750-1994.
Object details
| Categories | |
| Object type | |
| Title | Packaging for Linda McCartney's vegetarian meals (generic title) |
| Materials and techniques | Flexography after wood engraving |
| Brief description | Print by Jonathan Mercer, artwork for packaging for a Ross Young Food's Linda McCartney vegetarian meal, wood engraving, Great Britain, ca. 1990 |
| Physical description | Wood engraving artwork for packaging for Ross Young Food's Linda McCartney vegetarian meals. The engraving depicts a rustic rural Italian scene with hills, behind which the sun is setting, cypress trees and a large building in the background. In the foreground there is an array of food and drink laid out on the ground including; a bottle of red wine and a glass; a bowl of black olives some of which have spilled onto the floor; some bread in a paper bag; two tomatoes. |
| Dimensions |
|
| Production type | Artist's proof |
| Marks and inscriptions | Lettered 'Linda McCartney IV' and signed with the artist's name 'Jonathan Mercer'. |
| Gallery label | Jonathan MERCER (born 1958)
Packaging for Ross Young Foods' Linda McCartney's vegetarian meals.
1990
Flexography after wood engraving
E.749-1994
The wood engraving was considerably enlarged and the design
wrapped around the box. Black and white stands out on the shelf
but also wood engraving conveys the idea of natural foods with no
additives.(1994) |
| Credit line | Given by the artist |
| Object history | Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. |
| Subjects depicted | |
| Association | |
| Summary | For this packaging the wood engavings by artist Jonathan Mercer (born 1958) were considerably enlarged and the design wrapped around the box. The client felt that black and white stood out on the supermarket shelf; also wood engraving conveyed the idea of natural foods with no additives. Another example is at E.750-1994. |
| Associated object | E.750-1994 (Version) |
| Bibliographic reference | Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994 |
| Collection | |
| Accession number | E.749-1994 |
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| Record created | November 25, 2008 |
| Record URL |
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