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Request to view at the Prints & Drawings Study Room, level C , Case GG, Shelf 157, Box B

Natural Unprocessed Bran

Print
1982-1983 (made)
Artist/Maker
Place of origin

The reasons given by the design partnership Minale Tattersfield for choosing wood engraving to illustrate this health food packaging were that it was seen to emphasize natural goodness of these health foolds and that it reproduced well on a wide range of packaging materials. This was artist Andrew Davidson's (born 1958) first commercial commission. E.761-1994 to E.766-1994 are from the same commission.


Object details

Categories
Object type
TitleNatural Unprocessed Bran (generic title)
Materials and techniques
Hexograph from a wood engraving on plastic melinex
Brief description
Hexograph, packaging for Boots Second Nature Range, Natural Unprocessed Bran, designed by Minale Tattersfield from wood engavings by Andrew Davidson, British, 1982-1983
Physical description
Hexograph of a wood engraving for packaging for 'Natural Unprocessed Bran' from the Boots health food range 'Second Nature'. E.761-1994 to E.766-1994 are from the same commission.
Dimensions
  • Box size height: 31.3cm
  • Box size width: 19.5cm
  • Box size depth: 4.5cm
Dimensions taken from Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Gallery label
Andrew DAVIDSON (born 1958) Packaging for Boots Second Nature range. 1982-3 Designed by Minale Tattersfield Colour offset lithograph and flexograph of a wood engraving Given by Minale Tattersfield E.765, 766-1994 This was Andrew Davidson's first commercial commission. For this range of natural foods, wood engraving was chosen to emphasise natural goodness. It also reproduced well, printing clearly on plastic melinex films as well as on cardboard, paper bags for flour, and other materials. (1994)
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Subjects depicted
Summary
The reasons given by the design partnership Minale Tattersfield for choosing wood engraving to illustrate this health food packaging were that it was seen to emphasize natural goodness of these health foolds and that it reproduced well on a wide range of packaging materials. This was artist Andrew Davidson's (born 1958) first commercial commission. E.761-1994 to E.766-1994 are from the same commission.
Bibliographic reference
Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Collection
Accession number
E.766-1994

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Record createdNovember 25, 2008
Record URL
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