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Jaffa

  • Object:

    Poster

  • Place of origin:

    Great Britain (made)

  • Date:

    1929 (first issued)
    ca.1930 (printed)

  • Artist/Maker:

    Newbould, Frank, born 1887 - died 1951 (artist)
    Empire Marketing Board (publisher)
    Waterlow & Sons (printer)

  • Materials and Techniques:

    Colour lithograph

  • Museum number:

    E.372-1988

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 71, box A

The Empire Marketing Board was established in 1926 in order to encourage the British public to buy Empire products. A major part of its activities was a poster campaign directed by Frank Pick who had overseen a similar - and highly successful - scheme for London Underground. Over 800 designs were published by the Board before it was abolished in 1933, most as posters for hoardings or shop window displays.

Good design was considered essential to ensuring public impact and the Board took great trouble in selecting artists and designs. Contributing artists included some of the biggest names in fine and graphic arts of the time including Paul Nash, Gerald Spencer Pryse and Edward McKnight Kauffer, amongst others. Innovative and often highly modernist, the poster designs reflected increasing levels of sophistication in the design and reception of British commercial art.

This poster was designed by Frank Newbould, probably as part of a series illustrating the ‘reciprocity of trade between Britain and the overseas Empire’. Sugar cane production in the West Indies had long been associated with the use of enslaved African labour but this image appears to recast it as a conventional agricultural scene, with a visual emphasis on the bright clothing of the workers and bold shapes formed by the cane.

Physical description

Colour lithograph poster showing three camels carrying loads across a beach, accompanied by a figure riding a donkey and another on foot, the skyline of Jaffa visible in the background.

Place of Origin

Great Britain (made)

Date

1929 (first issued)
ca.1930 (printed)

Artist/maker

Newbould, Frank, born 1887 - died 1951 (artist)
Empire Marketing Board (publisher)
Waterlow & Sons (printer)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'Frank Newbould'
Signed.

'R.B.A.5.'
Numbered.

Dimensions

Height: 50.8 cm size of sheet, Width: 76.3 cm size of sheet

Object history note

This is a small version, re-printed for use in schools, of a poster issued by the Empire Marketing Board in 1929.

Descriptive line

'Jaffa'. Colour lithograph poster showing three camels carrying loads across a beach. Designed by Frank Newbould. A small version, re-printed for use in schools, of the poster first issued by the Empire Marketing Board in 1929.

Bibliographic References (Citation, Note/Abstract, NAL no)

Stephen Constantine, Buy & Build: The Advertising Posters of the Empire Marketing Board, London, 1986, pl.44.
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1

Production Note

Small version, re-printed for use in schools, of a Poster issued by the Empire Marketing Board in 1929.
This is a small version, re-printed for use in schools, of the poster first issued by the Empire Marketing Board in 1929.

Techniques

Colour lithography

Subjects depicted

Figures; British Empire; Donkey; Camels; Sea

Categories

Advertising; Prints; Posters

Collection

Prints, Drawings & Paintings Collection

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