Or are you looking for Search the Archives?

Please complete the form to email this item.

Print

  • Place of origin:

    Great Britain (made)

  • Date:

    ca. 1982 (made)

  • Artist/Maker:

    Tute, George, born 1933 (artist)
    TBWA Holmes Knight Ritchie (commissioned by)

  • Materials and Techniques:

    Wood engraving on paper, mounted on card with plastic overlay

  • Credit Line:

    Given by the artist

  • Museum number:

    E.4041-1995

  • Gallery location:

    Prints & Drawings Study Room, level C, case EW, shelf 151

This was the first in artist George Tute's series of advertisements for Glenmorangie. For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. Examples from the series are at E.4041-1995 to E.4044-1995. A colour proof of this is at E.742-1994.

Physical description

Wood engraved proof of a press advertisement. It shows a bottle of whisky whose label depicts a birdseye view of the distillery. Examples from the series are at E.4041-1995 to E.4044-1995.

Place of Origin

Great Britain (made)

Date

ca. 1982 (made)

Artist/maker

Tute, George, born 1933 (artist)
TBWA Holmes Knight Ritchie (commissioned by)

Materials and Techniques

Wood engraving on paper, mounted on card with plastic overlay

Marks and inscriptions

imperial second engraving starting campaign 1982?
Inscribed in pencil

Dimensions

Height: 31.2 cm sheet, Width: 23.5 cm sheet, Height: 39.8 cm mount, Width: 27 cm mount

Object history note

Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.

Historical context note

This was the first in George Tute's series of advertisements for Glenmorangie.

Descriptive line

Wood engraved proof of a press advertisement for Glenmorangie, featuring a bottle of whisky, designed by George Tute; British, ca. 1982?

Bibliographic References (Citation, Note/Abstract, NAL no)

Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984.

Labels and date

[Draft?] The advertising agency decided to commission wood engravings for the press campaign following a market research report by Gliddon & Gliddon which examined the meanings associated with the technique; for example it was seen to convey notions of tradition and craftsmanship. George Tute was sent to the distillery in Scotland to meet the individuals who worked there as the campaign focussed on the work and pastimes of these men. [1994]

Materials

Ink; Paper; Card

Techniques

Wood engraving

Subjects depicted

Bottle; Pine; Distillery; Label; Bracken; Heather; Swallows; Barley

Categories

Advertising; Prints; Images Online; Illustration; Scotland

Production Type

Proof

Collection

Prints, Drawings & Paintings Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.