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Print

ca. 1982 (made)
Artist/Maker
Place of origin

This was the first in artist George Tute's series of advertisements for Glenmorangie. For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. Examples from the series are at E.4041-1995 to E.4044-1995. A colour proof of this is at E.742-1994.


Object details

Categories
Object type
Materials and techniques
Wood engraving on paper, mounted on card with plastic overlay
Brief description
Wood engraved proof of a press advertisement for Glenmorangie, featuring a bottle of whisky, designed by George Tute; British, ca. 1982?
Physical description
Wood engraved proof of a press advertisement. It shows a bottle of whisky whose label depicts a birdseye view of the distillery. Examples from the series are at E.4041-1995 to E.4044-1995.
Dimensions
  • Sheet height: 31.2cm
  • Sheet width: 23.5cm
  • Mount height: 39.8cm
  • Mount width: 27cm
Production typeProof
Marks and inscriptions
imperial second engraving starting campaign 1982? (Inscribed in pencil)
Gallery label
[Draft?] The advertising agency decided to commission wood engravings for the press campaign following a market research report by Gliddon & Gliddon which examined the meanings associated with the technique; for example it was seen to convey notions of tradition and craftsmanship. George Tute was sent to the distillery in Scotland to meet the individuals who worked there as the campaign focussed on the work and pastimes of these men.(1994)
Credit line
Given by the artist
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Historical context
This was the first in George Tute's series of advertisements for Glenmorangie.
Subjects depicted
Place depicted
Summary
This was the first in artist George Tute's series of advertisements for Glenmorangie. For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. Examples from the series are at E.4041-1995 to E.4044-1995. A colour proof of this is at E.742-1994.
Associated object
E.742-1994 (Version)
Bibliographic reference
Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984.
Collection
Accession number
E.4041-1995

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Record createdNovember 19, 2008
Record URL
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