John J Uquhart fishing
Print
1992 (made)
1992 (made)
| Artist/Maker | |
| Place of origin |
For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. Examples from the series are at E.4041-1995 to E.4044-1995.
Object details
| Categories | |
| Object type | |
| Title | John J Uquhart fishing |
| Materials and techniques | Wood engraving on paper |
| Brief description | Wood engraved proof of a press advertisement for Glenmorangie, designed by George Tute; British, 1992. |
| Physical description | Wood engraved proof of a press advertisement. It shows John Urquhart, the Head Cooper fly fishing in a fast flowing river. Wooden steps lead down to the river from the right. The landscape is framed by trees. Examples from the series are at E.4041-1995 to E.4044-1995. |
| Dimensions |
|
| Production type | Proof |
| Marks and inscriptions |
|
| Gallery label | [Draft?] The advertising agency decided to commission wood engravings for the press campaign following a market research report by Gliddon & Gliddon which examined the meanings associated with the technique; for example it was seen to convey notions of tradition and craftsmanship. George Tute was sent to the distillery in Scotland to meet the individuals who worked there as the campaign focussed on the work and pastimes of these men.(1994) |
| Credit line | Given by the artist |
| Object history | Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. |
| Subjects depicted | |
| Summary | For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. Examples from the series are at E.4041-1995 to E.4044-1995. |
| Bibliographic reference | Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984. |
| Collection | |
| Accession number | E.4044-1995 |
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| Record created | November 19, 2008 |
| Record URL |
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