Proof for Ardmore Smoked Scottish Salmon
Print
1986 (made)
1986 (made)
| Artist/Maker | |
| Place of origin |
This image is a proof wood engraving intended for packaging for Ardmore Smoked Salmon. Pentagram described the new packaging design solution by John McConnell, as 'simple boxes printed in one colour thereby avoiding a glossy mass-manufactured image' to 'reflect the "homegrown" quality of the product whilst making it appear as appetising as possible'. This wood engraved illustration of the product, by George Tute (born 1933) , was intended 'to be both appealing and technically accurate'.
Object details
| Categories | |
| Object type | |
| Title | Proof for Ardmore Smoked Scottish Salmon (generic title) |
| Materials and techniques | Wood engraving on paper |
| Brief description | Wood engraved proof for packaging for Ardmore Smoked Salmon, wood engraving, illustration by George Tute; British, 1986. |
| Physical description | Wood engraved proof for packaging for Ardmore Smoked Salmon, designed by George Tute. It shows a salmon and below, line drawings of two swans against a black background. The salmon is rendered in detail with white highlights, about to swallow a hook and line. There is some minor white highlighting on the swans' heads with the rest of their bodies as line. |
| Dimensions |
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| Production type | Proof |
| Gallery label |
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| Object history | Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. |
| Subjects depicted | |
| Summary | This image is a proof wood engraving intended for packaging for Ardmore Smoked Salmon. Pentagram described the new packaging design solution by John McConnell, as 'simple boxes printed in one colour thereby avoiding a glossy mass-manufactured image' to 'reflect the "homegrown" quality of the product whilst making it appear as appetising as possible'. This wood engraved illustration of the product, by George Tute (born 1933) , was intended 'to be both appealing and technically accurate'. |
| Associated object | E.740-1994 (Reproduction) |
| Bibliographic reference | A Fine Line - Commercial Wood Engraving in Britain, Victoria and Albert Museum, 10 Oct 1994 - 26 Mar 1995 |
| Collection | |
| Accession number | E.741-1994 |
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| Record created | November 19, 2008 |
| Record URL |
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