Packaging for Ardmore Smoked Scottish Salmon
Print
1986 (made)
1986 (made)
| Artist/Maker | |
| Place of origin |
This image is a proof wood engraving intended for packaging for Ardmore Smoked Salmon. Pentagram described the new packaging design solution by John McConnell, as 'simple boxes printed in one colour thereby avoiding a glossy mass-manufactured image' to 'reflect the "homegrown" quality of the product whilst making it appear as appetising as possible'. This wood engraved illustration of the product, by George Tute (born 1933) , was intended 'to be both appealing and technically accurate'.
Object details
| Categories | |
| Object type | |
| Title | Packaging for Ardmore Smoked Scottish Salmon (generic title) |
| Materials and techniques | Offset lithograph on brown cardboard |
| Brief description | Cardboad packaging for Ardmore Smoked Salmon, offset lithography from wood engraved illustration by George Tute, designed by Pentagram Ltd.; British, 1986. |
| Physical description | Cardboad packaging for Ardmore Smoked Salmon. |
| Dimensions |
|
| Gallery label | George TUTE (born 1933)
Packaging and proof from Ardmore Smoked Scottish Salmon. c.1985
Designed by Pentagram
Offset lithograph and original wood engraving
E.740, 741-1994(1994) |
| Object history | Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. |
| Subject depicted | |
| Summary | This image is a proof wood engraving intended for packaging for Ardmore Smoked Salmon. Pentagram described the new packaging design solution by John McConnell, as 'simple boxes printed in one colour thereby avoiding a glossy mass-manufactured image' to 'reflect the "homegrown" quality of the product whilst making it appear as appetising as possible'. This wood engraved illustration of the product, by George Tute (born 1933) , was intended 'to be both appealing and technically accurate'. |
| Associated object | E.741-1994 (Original) |
| Bibliographic reference | A Fine Line - Commercial Wood Engraving in Britain, Victoria and Albert Museum, 10 Oct 1994 - 26 Mar 1995 |
| Collection | |
| Accession number | E.740-1994 |
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| Record created | November 19, 2008 |
| Record URL |
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