Print

ca. 1984 (made)
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Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level C
Artist/Maker
Place Of Origin

For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. This is a colour proof. A black and white proof is E.4041-1995.


object details
Categories
Object Type
Materials and Techniques
Colour offset lithograph, from a wood engraving, on paper
Brief Description
Colour proof of a press advertisement for Glenmorangie, designed by George Tute, offset lithography from a wood engraving, ca. 1984.
Physical Description
Colour proof of a press advertisement. It shows a bottle of whisky whose label depicts a birdseye view of the distillery. This is a colour proof. A black and white proof is found at E.4041-1995.
Dimensions
  • Sheet height: 29.3cm
  • Sheet width: 22.1cm
Production typeProof
Marks and Inscriptions
G. TUTE (Artist signature)
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Historical context
Used as advertisements in colour magazines and as presentation gifts.
Subjects depicted
Place Depicted
Summary
For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. This is a colour proof. A black and white proof is E.4041-1995.
Associated Object
E.4041-1995 (Version)
Bibliographic Reference
Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984.
Collection
Accession Number
E.742-1994

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record createdNovember 18, 2008
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