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  • Place of origin:

    Great Britain (made)

  • Date:

    ca. 1984 (made)

  • Artist/Maker:

    Tute, George, born 1933 (artist)
    TBWA Holmes Knight Ritchie (commissioned by)

  • Materials and Techniques:

    Colour offset lithograph, from a wood engraving, on paper

  • Museum number:

    E.742-1994

  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 151, box A

For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. This is a colour proof. A black and white proof is E.4041-1995.

Physical description

Colour proof of a press advertisement. It shows a bottle of whisky whose label depicts a birdseye view of the distillery. This is a colour proof. A black and white proof is found at E.4041-1995.

Place of Origin

Great Britain (made)

Date

ca. 1984 (made)

Artist/maker

Tute, George, born 1933 (artist)
TBWA Holmes Knight Ritchie (commissioned by)

Materials and Techniques

Colour offset lithograph, from a wood engraving, on paper

Marks and inscriptions

G. TUTE
Artist signature

Dimensions

Height: 29.3 cm sheet, Width: 22.1 cm sheet

Object history note

Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.

Historical context note

Used as advertisements in colour magazines and as presentation gifts.

Descriptive line

Colour proof of a press advertisement for Glenmorangie, designed by George Tute, offset lithography from a wood engraving, ca. 1984.

Bibliographic References (Citation, Note/Abstract, NAL no)

Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984.

Materials

Ink; Paper

Techniques

Offset lithograph

Subjects depicted

Bracken; Pine; Bottle; Barley; Swallows; Label; Distillery; Heather

Categories

Advertising; Prints; Images Online; Illustration; Scotland

Production Type

Proof

Collection

Prints, Drawings & Paintings Collection

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