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Sharpening Scythe

  • Object:

    Print

  • Place of origin:

    Great Britain (made)

  • Date:

    1982 (made)

  • Artist/Maker:

    Tute, George, born 1933 (artist)
    TBWA Holmes Knight Ritchie (commissioned by)

  • Materials and Techniques:

    Wood engraving on paper

  • Museum number:

    E.737-1994

  • Gallery location:

    Prints & Drawings Study Room, level C, case EW, shelf 151

For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there.

Physical description

Trial wood engraving for initial market research for a press advertisement. It shows a man standing in front of a pond and house, sharpening his scythe.

Place of Origin

Great Britain (made)

Date

1982 (made)

Artist/maker

Tute, George, born 1933 (artist)
TBWA Holmes Knight Ritchie (commissioned by)

Materials and Techniques

Wood engraving on paper

Marks and inscriptions

Glenmorangie series
Inscribed in pencil

first in the series. Test wood engraving used for market research.
Inscribed in pencil

George Tute
Artist signature in pencil

Dimensions

Height: 31.5 cm sheet, Width: 25.4 cm sheet

Object history note

Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.

Descriptive line

Wood engraving, trial for initial market research for a press advertisement for Glenmorangie, designed by George Tute; British, 1982.

Bibliographic References (Citation, Note/Abstract, NAL no)

Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984.

Labels and date

[Draft?] The advertising agency decided to commission wood engravings for the press campaign following a market research report by Gliddon & Gliddon which examined the meanings associated with the technique; for example it was seen to convey notions of tradition and craftsmanship. George Tute was sent to the distillery in Scotland to meet the individuals who worked there as the campaign focussed on the work and pastimes of these men. [1994]

Materials

Ink; Paper

Techniques

Wood engraving

Subjects depicted

Duck; Pine; Reeds; River; Man; Dragonflies; Scythe; Birds; House

Categories

Advertising; Prints; Images Online; Illustration

Collection

Prints, Drawings & Paintings Collection

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