Not currently on display at the V&A

Cinderella

Poster
ca. 1890 (printing)
Artist/Maker
Place of origin

This poster for the pantomime Cinderellawas designed for a touring production, with the space at the bottom to be overprinted with the name of the appropriate theatre.

John Hassall, the designer, was one of the most influential British poster artists of the early twentieth century. His style, incorporating flat areas of colour enclosed by thick black lines, was influenced by the example of the Japanese woodcut, the poster artist Alfons Mucha and the Art Nouveau style. His career started in 1890, when he became a regular contributor to The Graphic magazine. He began designing theatre posters when he joined the advertising company David Allen & Sons, in 1895, whom he worked with for over 50 years.


Object details

Categories
Object type
TitleCinderella (assigned by artist)
Materials and techniques
Colour lithograph on paper
Brief description
Tour poster advertising the pantomime Cinderella, c.1890
Physical description
Illustrated poster for a touring pantomime of Cinderella, featuring Cinderella running down stairs, her skirts billowing around her, and one shoe falling below her. The header of the poster has the title with the letter C filled with a clock pointing to midnight. Courtiers look on in the background. There is a blank space at the foot of the poster where the details of each particular performance could be printed.
Dimensions
  • Height: 75.9cm
  • Width: 33.8cm
Style
Production typeMass produced
Marks and inscriptions
  • CINDERELLA
  • DAVID ALLEN & SONS / LONDON / BELFAST MANCHESTER / NEW YORK / (Copyright Resd)
Gallery label
Playbill for Cinderella About 1895 This poster is for a touring production of Cinderella – hence the space at the bottom to write in the place and times of performance. It shows one of the key scenes: Cinderella shedding her glass slipper as she flees the ball at midnight before her beautiful costume is transformed back into rags. Colour lithograph Designed by John Hassall Printed by David Allen & Sons, London Museum no. S.530-1996
Literary referenceCinderella
Summary
This poster for the pantomime Cinderellawas designed for a touring production, with the space at the bottom to be overprinted with the name of the appropriate theatre.

John Hassall, the designer, was one of the most influential British poster artists of the early twentieth century. His style, incorporating flat areas of colour enclosed by thick black lines, was influenced by the example of the Japanese woodcut, the poster artist Alfons Mucha and the Art Nouveau style. His career started in 1890, when he became a regular contributor to The Graphic magazine. He began designing theatre posters when he joined the advertising company David Allen & Sons, in 1895, whom he worked with for over 50 years.
Associated objects
Collection
Accession number
S.530-1996

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Record createdOctober 14, 2008
Record URL
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