Artist's smock

This images shows a detail of an artist’s smock designed by Mr Freedom. The pocket takes the form of a bold white artist’s palette, in satin. It is applied to a colourful printed cotton which emulate an artist’s brush-strokes and shows embroidered paint brushes.

The Mr Freedom label was founded by the fashion entrepreneur Tommy Roberts who opened his first clothes shop in the King’s Road, Chelsea, London in September 1969.

Physical description

Brightly coloured artist's smock with a patch pocket in the form of a bold white satin motif representing an artists palette. Brush mark design in printed cotton. Shirt collar with a long black satin tie at the neck, yoke and long sleeves, with a front button opening with pink buttons, and a satin appliqué artist palette and brush pocket on the right front.

Place of Origin

Chelsea, England (made)

Date

1971 (made)

Artist/maker

Mr Freedom (designer)

Materials and Techniques

Printed cotton with satin applique and embroidery

Marks and inscriptions

'MR FREEDOM presents Pamela Motown, / DESIGNER EXTRAORDINAIRE styled in the modern manner, / accept no substitute.'
'LOOK 4 THIS LABEL B 4 U BUY' [with cartoon sketch of girl, with word bubble]

Object history note

Part of the Cecil Beaton collection

Descriptive line

Artist's smock with a patch pocket in printed cotton with satin applique, designed by Mr Freedom, Chelsea, 1971

Bibliographic References (Citation, Note/Abstract, NAL no)

Wilcox, C. & Mendes, V., Modern Fashion in Detail, London: V&A Publications, 1991, p.50., ISBN 1 85177 032 1

Exhibition History

Fashion: an anthology by Cecil Beaton (Victoria and Albert Museum 01/10/1971-31/01/1972)

Associated names

Cecil Beaton

Materials

Cotton; Satin

Techniques

Embroidering; Appliqué

Collection code

T&F

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