Not currently on display at the V&A

Artist's Smock

1971 (made)
Artist/Maker
Place of origin

This images shows a detail of an artist’s smock designed by Mr Freedom. The pocket takes the form of a bold white artist’s palette, in satin. It is applied to a colourful printed cotton which emulate an artist’s brush-strokes and shows embroidered paint brushes.

The Mr Freedom label was founded by the fashion entrepreneur Tommy Roberts who opened his first clothes shop in the King’s Road, Chelsea, London in September 1969.


Object details

Categories
Object type
Materials and techniques
Printed cotton with satin applique and embroidery
Brief description
Artist's smock with a patch pocket in printed cotton with satin applique, designed by Mr Freedom, Chelsea, 1971
Physical description
Brightly coloured artist's smock with a patch pocket in the form of a bold white satin motif representing an artists palette. Brush mark design in printed cotton. Shirt collar with a long black satin tie at the neck, yoke and long sleeves, with a front button opening with pink buttons, and a satin appliqué artist palette and brush pocket on the right front.
DimensionsSize 12
Style
Marks and inscriptions
  • 'MR FREEDOM presents Pamela Motown, / DESIGNER EXTRAORDINAIRE styled in the modern manner, / accept no substitute.' (Printed label, multicoloured on white)
  • 'LOOK 4 THIS LABEL B 4 U BUY' [with cartoon sketch of girl, with word bubble]
Credit line
Given by Mr Freedom
Object history
Part of the Cecil Beaton collection
Association
Summary
This images shows a detail of an artist’s smock designed by Mr Freedom. The pocket takes the form of a bold white artist’s palette, in satin. It is applied to a colourful printed cotton which emulate an artist’s brush-strokes and shows embroidered paint brushes.

The Mr Freedom label was founded by the fashion entrepreneur Tommy Roberts who opened his first clothes shop in the King’s Road, Chelsea, London in September 1969.
Bibliographic references
  • Wilcox, C. & Mendes, V., Modern Fashion in Detail, London: V&A Publications, 1991, p.50., ISBN 1 85177 032 1
  • Fashion : An Anthology by Cecil Beaton. London : H.M.S.O., 1971 121
Collection
Accession number
T.215-1974

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Record createdDecember 15, 1999
Record URL
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