Image of Gallery in South Kensington
On display at Young V&A
Play Gallery, Moving and Making, Case 4

Hot Wheels

Toy Car
1973 (manufactured)
Artist/Maker
Place of origin

Introduced in 1968, Hot Wheels were the US competitor to Matchbox. Although there are roughly 10,000 models to date, the brand is famous for its custom hot rods and muscle cars. Elliot and Ruth Handler, co-founders of Mattel, wanted to make a range of cool cars for children. One of the design team members was Harry Bradley from General Motors. When Elliot first saw Bradley's classic Southern California hot rod in the parking lot he said, "Man those are some hot wheels" and so the Hot Wheels brand name was born.


Object details

Categories
Object type
TitleHot Wheels (series title)
Materials and techniques
Painted die-cast metal, plastic
Brief description
Toy car, metal and plastic truck with motorcycles, made by Mattel, Hong Kong, 1973
Physical description
Blue truck with red and yellow flame design on the bonnet. It has two yellow plastic motorcycles in the back, yellow seats, four black plastic wheels and a silver bottom.
Dimensions
  • Length: 6.6cm
  • Width: 3cm
  • Height: 2.5cm
Production typeMass produced
Marks and inscriptions
'Hot Wheels. 1973 Mattel inc. Hong Kong. U.S. patented. Other U.S & foreign pats. pend.'
Object history
Purchased as part of a group of 6 Hot Wheels cars (B.112-2004 - B.117-2004), see purchase price
Subjects depicted
Summary
Introduced in 1968, Hot Wheels were the US competitor to Matchbox. Although there are roughly 10,000 models to date, the brand is famous for its custom hot rods and muscle cars. Elliot and Ruth Handler, co-founders of Mattel, wanted to make a range of cool cars for children. One of the design team members was Harry Bradley from General Motors. When Elliot first saw Bradley's classic Southern California hot rod in the parking lot he said, "Man those are some hot wheels" and so the Hot Wheels brand name was born.
Collection
Accession number
B.116-2004

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Record createdJuly 31, 2008
Record URL
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