Image of Gallery in South Kensington
On display at Young V&A
Play Gallery, Moving and Making, Case 4

Hot Wheels

Toy Car
1978 (manufactured)
Artist/Maker
Place of origin

Introduced in 1968, Hot Wheels were the US competitor to Matchbox. Although there are roughly 10,000 models to date, the brand is famous for its custom hot rods and muscle cars. Elliot and Ruth Handler, co-founders of Mattel, wanted to make a range of cool cars for children. One of the design team members was Harry Bradley from General Motors. When Elliot first saw Bradley's classic Southern California hot rod in the parking lot he said, "Man those are some hot wheels" and so the Hot Wheels brand name was born.


Object details

Categories
Object type
TitleHot Wheels (series title)
Materials and techniques
Painted die-cast metal, plastic
Brief description
Toy car, metal and yellow plastic, Hot Wheels, made by Mattel, Hong Kong, 1970s
Physical description
Yellow car with colourful graphics on both sides. It has silver coloured seats visible through the plastic windscreen, four black plastic wheels and a black plastic bottom.
Dimensions
  • Length: 7cm
  • Width: 2.5cm
  • Height: 2.3cm
Production typeMass produced
Marks and inscriptions
'Hot Wheels. Mattel inc. 1978. Hong Kong'
Object history
Purchased as part of a group of six Hot Wheels cars (B.112-2004 - B.117-2004), see purchase price.
Subject depicted
Summary
Introduced in 1968, Hot Wheels were the US competitor to Matchbox. Although there are roughly 10,000 models to date, the brand is famous for its custom hot rods and muscle cars. Elliot and Ruth Handler, co-founders of Mattel, wanted to make a range of cool cars for children. One of the design team members was Harry Bradley from General Motors. When Elliot first saw Bradley's classic Southern California hot rod in the parking lot he said, "Man those are some hot wheels" and so the Hot Wheels brand name was born.
Collection
Accession number
B.113-2004

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Record createdJuly 31, 2008
Record URL
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