1986 (designed)
| Artist/Maker | |
| Place of origin |
The success of this 1980s wood-engraved design by artist Sue Scullard (born 1958) for Waitrose pate is reflected in the fact that it was still being used in 1995. Waitrose (a British supermarket chain) felt that wood-engraving and other non-photographic methods of illustration were most effective in suggesting that greater care was taken in the manufacture of a product.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Colour offset lithograph from wood engraving on paper |
| Brief description | Proof for Waitrose Smoked Trout Paté packaging, wood engraving by Sue Scullard for John Lewis Partnership Group; British, 1986. |
| Physical description | Proof for packaging for Waitrose Smoked Trout Paté. |
| Dimensions |
|
| Production type | Proof |
| Gallery label | Sue SCULLARD (born 1958)
Packaging for Waitrose fish patés
Designed by John Lewis Partnership Group. 1986
Offset lithograph and proof of the wood engravings
E.648-651-1994
Given by Sue Scullard
The success of this design is reflected in the fact that it is still being
used. There are a number of examples of wood engraved fish in
packaging today, perhaps reflecting the influence of Bewick's
History of British Fish but also the fact that wood engraving is an
ideal medium to depict fish. Waitrose feel that wood engraving and
other non-photographic illustrations convey a sense of greater care
in the manufacture of a product.(1994) |
| Credit line | Given by the artist |
| Object history | Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. |
| Subjects depicted | |
| Summary | The success of this 1980s wood-engraved design by artist Sue Scullard (born 1958) for Waitrose pate is reflected in the fact that it was still being used in 1995. Waitrose (a British supermarket chain) felt that wood-engraving and other non-photographic methods of illustration were most effective in suggesting that greater care was taken in the manufacture of a product. |
| Collection | |
| Accession number | E.651-1994 |
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| Record created | July 22, 2008 |
| Record URL |
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