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  • Place of origin:

    Great Britain (made)

  • Date:

    1986 (designed)

  • Artist/Maker:

    Scullard, Sue (artist)
    John Lewis Partnership Group (commissioned by)

  • Materials and Techniques:

    Colour offset lithograph from wood engraving on paper

  • Credit Line:

    Given by the artist

  • Museum number:

    E.651-1994

  • Gallery location:

    Prints & Drawings Study Room, level C, case EW, shelf 95

The success of this 1980s wood-engraved design by artist Sue Scullard (born 1958) for Waitrose pate is reflected in the fact that it was still being used in 1995. Waitrose (a British supermarket chain) felt that wood-engraving and other non-photographic methods of illustration were most effective in suggesting that greater care was taken in the manufacture of a product.

Physical description

Proof for packaging for Waitrose Smoked Trout Paté.

Place of Origin

Great Britain (made)

Date

1986 (designed)

Artist/maker

Scullard, Sue (artist)
John Lewis Partnership Group (commissioned by)

Materials and Techniques

Colour offset lithograph from wood engraving on paper

Dimensions

Height: 26.7 cm, Width: 11.1 cm, Depth: 4.4 cm

Object history note

Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.

Descriptive line

Proof for Waitrose Smoked Trout Paté packaging, wood engraving by Sue Scullard for John Lewis Partnership Group; British, 1986.

Labels and date

Sue SCULLARD (born 1958)

Packaging for Waitrose fish patés
Designed by John Lewis Partnership Group. 1986
Offset lithograph and proof of the wood engravings
E.648-651-1994
Given by Sue Scullard

The success of this design is reflected in the fact that it is still being
used. There are a number of examples of wood engraved fish in
packaging today, perhaps reflecting the influence of Bewick's
History of British Fish but also the fact that wood engraving is an
ideal medium to depict fish. Waitrose feel that wood engraving and
other non-photographic illustrations convey a sense of greater care
in the manufacture of a product. [1994]

Materials

Paper; Ink; Plastic

Techniques

Colour offset lithograph

Subjects depicted

Trout; Supermarkets

Categories

Labels & packaging; Prints; Illustration; Images Online

Production Type

Proof

Collection

Prints, Drawings & Paintings Collection

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