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  • Place of origin:

    London (made)

  • Date:

    1963 (made)

  • Artist/Maker:

    Weldons of Peckham Ltd (makers)

  • Materials and Techniques:

    Machine embroidery on twill

  • Museum number:


  • Gallery location:

    In Storage

Embroidered patches can be designs applied to clothing by organisations to distinguish membership or rank, or individuals for art or expression. This particular embroidered patch, sold through the Beatles fan club in 1963, fits within both of these categories.

The patch was one of many lines of merchandise produced at the height of what is known as 'Beatlemania' in Britain. 'Beatlemania' was characterised by intense levels of hysteria demonstrated by fans both during the actual concerts played by the band and during the band's arrivals at different locations. By wearing the patch you would show that you were associated with the band, and with the phenomenon of 'Beatlemania'.

Physical description

A black textile rectangular patch with the words The Beatles, and the first names of the band (George, Ringo, John and Paul) machine-embroidered in yellow over a red guitar, all inside an oval shape formed by a yellow line. The edges are overlock stitched with black thread, with slight loose threads at each corner.

Place of Origin

London (made)


1963 (made)


Weldons of Peckham Ltd (makers)

Materials and Techniques

Machine embroidery on twill

Marks and inscriptions

The Beatles






Height: 10.3 cm, Width: 7.2 cm

Descriptive line

Machine-embroidered sew-on Beatles patch

Labels and date

The Beatles Fan Club merchandise

Fan clubs have been a way for enthusiasts to connect with a band, actor or show for many years. Members receive newsletters or can buy merchandise unavailable elsewhere. The chance to purchase tickets before the general public is another reason for their popularity.

Christmas record
Printed paper and plastic
Museum no. S.24:1, 2-2008

Twill and cotton
Museum no. S.23-2008 [March 2009 - March 2014]

Production Note

Attribution note: Issued through fan club only


Twill; Thread


Machine embroidery

Subjects depicted

Electric guitars


Entertainment & Leisure

Production Type

Mass produced


Theatre and Performance Collection

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