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Poster

  • Place of origin:

    Great Britain (printed)

  • Date:

    1929 (printed)

  • Artist/Maker:

    Crossley, Leon (designer)

  • Materials and Techniques:

    Colour lithography on card

  • Credit Line:

    Given by the Norfolk Rural Life Museum

  • Museum number:

    S.728-1984

  • Gallery location:

    In Storage

This hanging card was designed to advertise the appearance of 'The Jainczik Skating Ballet' as part of the Great Carmo Circus. An unusual performance for a travelling circus, this kind of spectacle was the secret to Carmo's success.

An Australian-born magician and juggler, whose real name was Henry Cameron, Carmo began his career as a strong man before moving to England and entering the world of magic. He began his own circus in the 1920s, where he presented spectacular illusions to complement the main show of animal and circus acts. The circus was destroyed by fire shortly before World War II.

Physical description

Yellow hanging card advertising 'The Great Carmo Circus and Menagerie' with colour illustration of two ice dancers: a man leaning backwards with a woman hanging from his neck, spinning outwards. Three small grey silhouettes of ice dancers appear in the background in different poses. Information on the performance is at the bottom of the card.

Two punched holes and string tied through.

Place of Origin

Great Britain (printed)

Date

1929 (printed)

Artist/maker

Crossley, Leon (designer)

Materials and Techniques

Colour lithography on card

Marks and inscriptions

THE GREAT CARMO CIRCUS / AND MENAGERIE

Never before seen in England / THE JAINCZIK SKATING / BALLET ON REAL ICE

1929
written on by hand

MARGATE, JULY 22ND. / FOOTBALL GROUND, NORTHDOWN / FOR A SHORT SUMMER SEASON / OPENING PERFORMANCE AT 8-0 P.M. / AFTERWARDS TWICE DAILY AT 3-0 & 8-0

Dimensions

Height: 36 cm, Width: 23.3 cm

Object history note

This poster was part of a collection of circus and theatre posters and ephemera collected by John Bates and given to the Norfolk Rural Life Museum by his widow. As the collection fell outside its collecting remit, the Rural Life Museum passed it to the V&A Theatre Museum (now the V&A Theatre and Performance).

Descriptive line

Hanging card advertising the Jainczik Skating Ballet at Carmo's Circus, Margate, 22 July 1929.

Labels and date

Hanging card for The Great Carmo Circus and Menagerie
1929

In common with many other forms of circus advertising, this hanging card uses bright colours and dynamic images to sell its attractions. Ice dancing is unusual in circus, as the claim ‘Never before seen in England’ suggests, but from May to November 1929 The Jaincziks toured with Great Carmo’s Circus in association with Bertram Mills.

Colour lithograph
Designed by Leon Crossley
Given by John Bates
Museum no. S.728-1984 []

Materials

Card; Lithographic ink; String

Techniques

Colour lithography

Categories

Entertainment & Leisure; Circus; Posters; Advertising

Production Type

Mass produced

Collection

Theatre and Performance Collection

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