Physical Rocket
Poster
1975 (printed)
1975 (printed)
| Artist/Maker | |
| Place of origin |
In 1975, Led Zeppelin released their sixth album, Physical Graffiti, a massive critical and financial success. To celebrate their triumph, the band arranged a five night residency at Earl's Court. These were the only Led Zeppelin concerts in the country in this year, and so the events sold out their entire run of 100,000 tickets.
This poster advertises the special train services organised by British Rail, arranged in association with the promoters of the event, Mel Bush. The Mel Bush company would have been aware that this kind of advertising and service creates a publicity stunt. The promotional value would not only boost sales of tickets, but raise the profile of the band to even higher levels. It is likely that there would have been enough room on normal service trains for those visiting the capital, but arriving on a special chartered service creates more excitement and willingness to travel from as far away as Glasgow.
This poster advertises the special train services organised by British Rail, arranged in association with the promoters of the event, Mel Bush. The Mel Bush company would have been aware that this kind of advertising and service creates a publicity stunt. The promotional value would not only boost sales of tickets, but raise the profile of the band to even higher levels. It is likely that there would have been enough room on normal service trains for those visiting the capital, but arriving on a special chartered service creates more excitement and willingness to travel from as far away as Glasgow.
Object details
| Categories | |
| Object type | |
| Title | Physical Rocket (popular title) |
| Materials and techniques | Offset litho on paper |
| Brief description | Poster advertising Led Zeppelin, Earl's Court, 1975 |
| Physical description | Illustrated 4 colour poster, advertising train times from around the country, heading towards London for concerts by Led Zeppelin. A Victorian-style print of a steam train with four men is in the middle; above this is the title of the band in capitals, printed in orange, red and black. Below the illustation is a diagram of the train lines that head towards London. The border of the poster is printed in read with embellishments at each corner. The bottom of the poster features information about where to buy concert and train tickets from. |
| Dimensions |
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| Marks and inscriptions |
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| Gallery label | Led Zeppelin Physical Rocket
1975
This poster advertised a five-night residency at Earl's Court for the British rock band Led Zeppelin. As well as standard venue and ticket details, times are given for the 'Zeppelin Express'. Demand for the concerts was so great that these extra trains had to be chartered to cope with the influx of fans into London. [55 words]
Earl's Court, London
Offset litho
Designed by Peter Grainey
Given by the Mel Bush Organisation
Museum no. S.660-1985 |
| Credit line | Given by the Mel Bush Organisation |
| Subject depicted | |
| Summary | In 1975, Led Zeppelin released their sixth album, Physical Graffiti, a massive critical and financial success. To celebrate their triumph, the band arranged a five night residency at Earl's Court. These were the only Led Zeppelin concerts in the country in this year, and so the events sold out their entire run of 100,000 tickets. This poster advertises the special train services organised by British Rail, arranged in association with the promoters of the event, Mel Bush. The Mel Bush company would have been aware that this kind of advertising and service creates a publicity stunt. The promotional value would not only boost sales of tickets, but raise the profile of the band to even higher levels. It is likely that there would have been enough room on normal service trains for those visiting the capital, but arriving on a special chartered service creates more excitement and willingness to travel from as far away as Glasgow. |
| Collection | |
| Accession number | S.660-1985 |
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| Record created | June 30, 2008 |
| Record URL |
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