Not currently on display at the V&A

Poster

1968 (designed)
Artist/Maker
Place of origin

This poster is for the Great South Coast Bank Holiday Pop Festivity; the first Isle of Wight festival, held in 1968. The design was by David Fairbrother-Roe, using his professional name Daveroe, who used striking psychedelic elements in his artwork to promote the festival. Psychedelia was at its most prominent in popular culture at this time, representing the counterculture in both art and music.

Many British bands played at the 1968 festival, including an earlier incarnation of Marc Bolan's T. Rex (listed on the poster, misspelt, as 'Tyrannosaus Rex'), and one American band, Jefferson Airplane, to a 10,000 strong audience. The festival became annual until the infamous 1970 event, when over 600,000 people attended and most refused to pay, to see acts such as Jimi Hendrix, and The Who. The 1970 festival has gone down in popular history as the major British counterculture event of the decade, and as such was notorious at the time and banned by the authorities and local government. The 2002 revival of the Isle of Wight Festival, other than being held on the island and using the artwork of Daveroe, has no connection to the 1968-70 originals.


Object details

Categories
Object type
Materials and techniques
Offset litho on yellow paper
Brief description
Poster advertising The Crazy World of Arthur Brown at the Great South Coast Bank Holiday Pop Festivity, Isle of Wight, 1968
Physical description
Printed poster in black ink on yellow paper. Psychedelic-style illustrations advertising 'The Great South Coast Bank Holiday Pop Festivity'. Featuring text at the top surrounded by swirling patterns, 'zooming about with gembral gording are The Crazy World of Arthur Brown'. Below this is an image of a man with moustache, whose body is the shape of an aeroplane, with psychedelic-style swirling patterns on the wings and tail. Below this is a listing for the bands that are appearing at the festival.
Dimensions
  • Height: 50.5cm
  • Width: 35.4cm
Style
Production typeMass produced
Marks and inscriptions
  • zooming about with gembral gording
  • are / THE CRAZY WORLD / OF / ARTHUR BROWN
  • JEFFERSON AIRPLANE / on their first ever live appearance in this england / with guest artists
  • also TYRANNOSAUS REX THE MOVE THE PRETTY THINGS / PLASTIC PENNY AYNSLEY DUNBAR RETALIATION THE MIRAGE / ORANGE BICYCLE BLOND ON BLOND FAIRPORT CONVENTION / plus supporting groups and opened by Jimmy Saville / the entire show to be compered by steam-radio one's great John Peel
  • 'Lite' show by a student of the R.C.A.
  • and it's all at / THE GREAT SOUTH COAST BANK HOLIDAY POP FESTIVITY / on Saturday August 31st. 6 p.m. to 10 a.m. at Godshill, isle of wight.
  • Tickets 25/= available / licensed bars, marquees, refreshments and snack~bar. Designed by Daveroe
  • SOLENT GRAPHICS LIMITED
Subject depicted
Summary
This poster is for the Great South Coast Bank Holiday Pop Festivity; the first Isle of Wight festival, held in 1968. The design was by David Fairbrother-Roe, using his professional name Daveroe, who used striking psychedelic elements in his artwork to promote the festival. Psychedelia was at its most prominent in popular culture at this time, representing the counterculture in both art and music.

Many British bands played at the 1968 festival, including an earlier incarnation of Marc Bolan's T. Rex (listed on the poster, misspelt, as 'Tyrannosaus Rex'), and one American band, Jefferson Airplane, to a 10,000 strong audience. The festival became annual until the infamous 1970 event, when over 600,000 people attended and most refused to pay, to see acts such as Jimi Hendrix, and The Who. The 1970 festival has gone down in popular history as the major British counterculture event of the decade, and as such was notorious at the time and banned by the authorities and local government. The 2002 revival of the Isle of Wight Festival, other than being held on the island and using the artwork of Daveroe, has no connection to the 1968-70 originals.
Collection
Accession number
S.457-1984

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Record createdJune 30, 2008
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