Mini-Dress thumbnail 1
Mini-Dress thumbnail 2
+6
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Not currently on display at the V&A

Mini-Dress

1972
Artist/Maker
Place of origin

Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant into a household name and a commercial success.

Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.


Object details

Categories
Object type
Parts
This object consists of 3 parts.

  • Dress
  • Shoe
  • Shoe
Materials and techniques
cotton seersucker, braid
Brief description
1972 Mary Quant red seersucker cotton minidress with matching hotpants; leather and plastic shoes.
Physical description
Red seersucker square-necked smock with green braid trimming, pin-tucked front, high waistline, back buttoning. Double-layered sleeve, outer cape sleeve and hem of skirt vandyked, undersleeve full length and elasticated at wrist.
Production typeReady to wear
Gallery label
[Mary Quant exhibition tour, 2020 - 2021] DRESS WITH HOTPANTS 1972 Rickrack-braid and smocking with cotton seersucker fabric recalls old-fashioned summer dresses, brought up to date with bright 1970s colours. Fifteen year-old Hazel Collins, modelled a similar outfit wearing Mary Quant platform-soled shoes, in a pose which revealed baby bloomer-style hotpants. Quant’s Daisy doll wardrobe of 1978 featured a strikingly similar red dress with contrast-colour stitching, (displayed nearby). Cotton seersucker and rick rack braid Labelled ‘Mary Quant’ Made in London (probably) Given by Mary Quant Ltd V&A: T.133-1976 Shoes 1972 Leather, plastic and metal Labelled ‘Mary Quant’ Manufactured by Mary Quant shoes, Bristol Given by Mary Quant Ltd V&A: T.113A&B-1976(30/03/2020)
Credit line
Given by Mary Quant
Summary
Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant into a household name and a commercial success.

Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.
Bibliographic reference
Carter, Ernestine. Mary Quant's London, London Museum, 1973 54
Collection
Accession number
T.113&A-B-1976

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Record createdDecember 15, 1999
Record URL
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