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Bottle - Heinz Tomato Ketchup Bottle signed by Ed Sheeran
  • Heinz Tomato Ketchup Bottle signed by Ed Sheeran
    HJ Heinz Foods UK Limited
  • Enlarge image

Heinz Tomato Ketchup Bottle signed by Ed Sheeran

  • Object:

    Bottle

  • Date:

    2019 (made)

  • Artist/Maker:

    HJ Heinz Foods UK Limited (ManufacturerMarketing Company)

  • Materials and Techniques:

    Glass bottle with PVC sleeve, with metal box

  • Credit Line:

    Given by HJ Heinz Foods UK Limited

  • Museum number:

    S.624:1 to 5 -2019

  • Gallery location:

    Theatre & Performance, Room 104, case 6A, shelf 12 []

For their 150th birthday in 2019, Heinz released 150 limited-edition Tomato Ketchup ‘Tattoo Edition’ bottles inspired by musician Ed Sheeran’s tattoo of the condiment’s label. Complete with tattoo sleeve and bespoke amplifier case, each bottle was signed by Sheeran. Three were auctioned although the majority were given away or sold to raise money for charity. For a short period, Sheeran-inspired ‘Edchup’ was also sold in shops and the singer, a huge fan of the sauce, featured in the advertising campaign.

The collaboration between Ed Sheeran and Heinz commenced with a public social media instagram post on 3 April 2019, when Ed Sheeran wrote: "Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x"

Subsequently an Ed Sheeran and Heinz Ketchup tv was shot and aired during 2019. To celebrate the 150th birthday, the special limited edition bottle was released, which were either given away to fans, auction for charity and donated to the V&A.

Physical description

Glass Ketchup bottle with a limited edition plastic sleeve depicting tattoos, based on the tattoos of British musician Ed Sheeran.

Black box inspired by the look of a guitar amplifier with the words "Ed Sheeran X HEINZ".

Date

2019 (made)

Artist/maker

HJ Heinz Foods UK Limited (ManufacturerMarketing Company)

Materials and Techniques

Glass bottle with PVC sleeve, with metal box

Marks and inscriptions

Hand-signed by Ed Sheeran in black pen.

Descriptive line

Ed Sheeran X Heinz Tomato Ketchup Bottle, Tattoo Edition, 2019

Labels and date

LIMITED EDITION KETCHUP BOTTLE SIGNED BY ED SHEERAN

For their 150th birthday in 2019, Heinz released 150 limited-edition Tomato Ketchup ‘Tattoo Edition’ bottles inspired by musician Ed Sheeran’s tattoo of the condiment’s label. Complete with tattoo sleeve and bespoke amplifier case, each bottle was signed by Sheeran. Three were auctioned although the majority were given away or sold to raise money for charity. For a short period, Sheeran-inspired ‘Edchup’ was also sold in shops and the singer, a huge fan of the sauce, featured in the advertising campaign.

Glass bottle with PVC sleeve
Given by HJ Heinz Foods UK Limited
[20/09/2019]

Materials

Glass; Metal; Material

Categories

Entertainment & Leisure; Product design; Souvenirs

Production Type

Limited edition

Collection

Theatre and Performance Collection

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