Not currently on display at the V&A

Heinz Tomato Ketchup Bottle signed by Ed Sheeran

Bottle
2019 (made)
Artist/Maker

For their 150th birthday in 2019, Heinz released 150 limited-edition Tomato Ketchup ‘Tattoo Edition’ bottles inspired by musician Ed Sheeran’s tattoo of the condiment’s label. Complete with tattoo sleeve and bespoke amplifier case, each bottle was signed by Sheeran. Three were auctioned although the majority were given away or sold to raise money for charity. For a short period, Sheeran-inspired ‘Edchup’ was also sold in shops and the singer, a huge fan of the sauce, featured in the advertising campaign.

The collaboration between Ed Sheeran and Heinz commenced with a public social media instagram post on 3 April 2019, when Ed Sheeran wrote: "Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x"

Subsequently an Ed Sheeran and Heinz Ketchup tv was shot and aired during 2019. To celebrate the 150th birthday, the special limited edition bottle was released, which were either given away to fans, auction for charity and donated to the V&A.


Object details

Categories
Object type
Parts
This object consists of 5 parts.

  • Bottles
  • Bottle Lid
  • Box
  • Plectrum
  • Letter
TitleHeinz Tomato Ketchup Bottle signed by Ed Sheeran (trade title)
Materials and techniques
Glass bottle with PVC sleeve, with metal box
Brief description
Ed Sheeran X Heinz Tomato Ketchup Bottle, Tattoo Edition, 2019
Physical description
Glass Ketchup bottle with a limited edition plastic sleeve depicting tattoos, based on the tattoos of British musician Ed Sheeran.

Black box inspired by the look of a guitar amplifier with the words "Ed Sheeran X HEINZ".
Production typeLimited edition
Marks and inscriptions
Hand-signed by Ed Sheeran in black pen.
Gallery label
LIMITED EDITION KETCHUP BOTTLE SIGNED BY ED SHEERAN For their 150th birthday in 2019, Heinz released 150 limited-edition Tomato Ketchup ‘Tattoo Edition’ bottles inspired by musician Ed Sheeran’s tattoo of the condiment’s label. Complete with tattoo sleeve and bespoke amplifier case, each bottle was signed by Sheeran. Three were auctioned although the majority were given away or sold to raise money for charity. For a short period, Sheeran-inspired ‘Edchup’ was also sold in shops and the singer, a huge fan of the sauce, featured in the advertising campaign. Glass bottle with PVC sleeve Given by HJ Heinz Foods UK Limited (20/09/2019)
Credit line
Given by HJ Heinz Foods UK Limited
Summary
For their 150th birthday in 2019, Heinz released 150 limited-edition Tomato Ketchup ‘Tattoo Edition’ bottles inspired by musician Ed Sheeran’s tattoo of the condiment’s label. Complete with tattoo sleeve and bespoke amplifier case, each bottle was signed by Sheeran. Three were auctioned although the majority were given away or sold to raise money for charity. For a short period, Sheeran-inspired ‘Edchup’ was also sold in shops and the singer, a huge fan of the sauce, featured in the advertising campaign.

The collaboration between Ed Sheeran and Heinz commenced with a public social media instagram post on 3 April 2019, when Ed Sheeran wrote: "Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x"

Subsequently an Ed Sheeran and Heinz Ketchup tv was shot and aired during 2019. To celebrate the 150th birthday, the special limited edition bottle was released, which were either given away to fans, auction for charity and donated to the V&A.
Collection
Accession number
S.624:1 to 5 -2019

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Record createdSeptember 18, 2019
Record URL
Download as: JSONIIIF Manifest