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Hard Mag Ad

Poster
2005 (published)
Artist/Maker
Place of origin

Slimvolume was set up in 2000 to provide an open space for artists to expand their practice within a collective curatorial framework. This is the fifth 'Poster Publication' in a projected series (one a year) and it contains work by artists from several countries, and is a mix of established artists and new names. The Museum also has the 2002, 2003 and 2004 publications.

The publication is not bound. It is conceived both as a conventional portfolio and also as a readymade exhibition. The prints are protected by card covers, the one at the back listing the contents of the set and giving publication details. The works themselves are simultaneously prints, posters and artists' multiples.

An important part of the project is its method of distribution. The edition is allocated to people chosen by the participating artists and the organisers. The recipients are free to exhibit or distribute all or parts of the set, or to keep it intact. A list of those receiving the 2004 publication is included. Slimvolume is an example of the many ways in which artists (and print publishers) are working outside the conventional gallery system, exploiting new strategies to publish, promote and exhibit their work.


Object details

Categories
Object type
TitleHard Mag Ad (assigned by artist)
Materials and techniques
Laser print and gouache on paper
Brief description
Poster by Dan Mitchell, 'Hard Mag Ad', from the Slimvolume poster publication, 2005.
Physical description
Advertisement for Hard Mag (self-published artists' magazine) printed in colour on an A3 sheet of white glossy card (landscape format). The style of the ad references B-movie posters and the main image is a montage of movie stills - principally terrified reaction shots - with billowing smoke and a digitally-manipulated image of Tate Modern at Bankside.
Dimensions
  • Height: 29.7cm
  • Width: 42cm
Production typeLimited edition
Copy number
56/150
Marks and inscriptions
56/150 DM '05 (Numbered, monogrammed and dated in red ink on the back, bottom right.)
Credit line
Given by Andrew Hunt
Subjects depicted
Place depicted
Literary referenceHard Mag
Summary
Slimvolume was set up in 2000 to provide an open space for artists to expand their practice within a collective curatorial framework. This is the fifth 'Poster Publication' in a projected series (one a year) and it contains work by artists from several countries, and is a mix of established artists and new names. The Museum also has the 2002, 2003 and 2004 publications.

The publication is not bound. It is conceived both as a conventional portfolio and also as a readymade exhibition. The prints are protected by card covers, the one at the back listing the contents of the set and giving publication details. The works themselves are simultaneously prints, posters and artists' multiples.

An important part of the project is its method of distribution. The edition is allocated to people chosen by the participating artists and the organisers. The recipients are free to exhibit or distribute all or parts of the set, or to keep it intact. A list of those receiving the 2004 publication is included. Slimvolume is an example of the many ways in which artists (and print publishers) are working outside the conventional gallery system, exploiting new strategies to publish, promote and exhibit their work.
Associated objects
Collection
Accession number
E.52:29-2007

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Record createdJune 26, 2019
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