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Trade card - Enthüllte Zauberkünste - Die Geister
  • Enthüllte Zauberkünste - Die Geister
    Liebig's Extract of Meat Company
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Enthüllte Zauberkünste - Die Geister

  • Object:

    Trade card

  • Place of origin:

    Antwerp (Printed)

  • Date:

    1894 (Printed)

  • Artist/Maker:

    Liebig's Extract of Meat Company (Printed and published)

  • Materials and Techniques:

    Printing ink on card

  • Museum number:

    S.565-2018

  • Gallery location:

    In Storage

This is one of a set of beautifully illustrated chromolithographic trade cards produced in Antwerp by Liebig Company to advertise their meat extract products such as meat paste and stock cubes, invented by the German chemist Justus von Liebig (1803-1873). In partnership with the Belgian engineer George Christian Giebert Liebig's Extract of Meat Company started production of the extract in 1865 in Fray Bentos, Uruguay and Colón, Panama, and around 1870 started to publish series of coloured lithographic cards that continued until 1975 when they had produced more than 11,000 different cards in sets of six or twelve.

This card is one of the Magic Revealed set produced in 1894. It illustrates and explains The Ghost illusion of a man confronted by a ghost in front of him, with an image (recto) of an actor in ghost costume beneath the stage, brightly lit and reflected onto stage, watched by a seated lady, and a written explanation of the trick (verso) titled Die Geister. The trick was invented in 1858 by the English engineer Henry Dircks (1806-1873) but popularised in 1862 by the English scientist John Henry Pepper (1821-1900) after whom the trick was called Pepper's Ghost.

Physical description

Advertising trade card for the Liebig Company illustrated with an image of The Ghost trick, and in vignettes a pot of the meat extract and an image of the trick with its apparatus (recto), and printed in black and red ink (verso) with details of the product and a written explanation of the trick called Die Geister, and a reproduction in blue ink of the signature of the product's inventor J. Liebig.

Place of Origin

Antwerp (Printed)

Date

1894 (Printed)

Artist/maker

Liebig's Extract of Meat Company (Printed and published)

Materials and Techniques

Printing ink on card

Dimensions

Height: 7.1 cm, Width: 11.1 cm

Object history note

This is one of a series of trade cards printed by Liebig from around 1870 to 1875 to advertise their meat extract products, which later included Fray Bentos corned beef and the Oxo cube.

Descriptive line

Trade card advertising Liebig's meat extract illustrated with the Die Geisteract. Colour lithograph published by Liebig as part of its Magic Revealed set, Antwerp 1894

Materials

Printing ink; Card

Techniques

Chromolithograph

Categories

Entertainment & Leisure; Advertising; Magic

Collection

Theatre and Performance Collection

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