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Trade card - Enthüllte Zauberkünste - Flora
  • Enthüllte Zauberkünste - Flora
    Liebig's Extract of Meat Company
  • Enlarge image

Enthüllte Zauberkünste - Flora

  • Object:

    Trade card

  • Place of origin:

    Antwerp (Printed)

  • Date:

    1894 (Printed)

  • Artist/Maker:

    Liebig's Extract of Meat Company (Printed and published)

  • Materials and Techniques:

    Printing ink on card

  • Museum number:


  • Gallery location:

    In Storage

This is one of a set of beautifully illustrated chromolithographic trade cards produced in Antwerp by Liebig Company to advertise their meat extract products such as meat paste and stock cubes, invented by the German chemist Justus von Liebig (1803-1873). In partnership with the Belgian engineer George Christian Giebert Liebig's Extract of Meat Company started production of the extract in 1865 in Fray Bentos, Uruguay and Colón, Panama, and around 1870 started to publish series of coloured lithographic cards that continued until 1975 when they had published more than 11,000 different cards in sets of six or twelve.

This card is one of the Magic Revealed set produced in 1894. It illustrates and explains the Flora illusion of the torso of a girl in a flower arrangement, with an image (recto) of a side view of the girl kneeling in a container that has no back, and a written explanation of the trick (verso) titled Flora.

Physical description

Advertising trade card for the Liebig Company illustrated with an image of the Flora illusion, and in vignettes a pot of the meat extract and an image of the trick with its apparatus (recto), and printed in black and red ink (verso) with details of the product and a written explanation of the trick, and a reproduction in blue ink of the signature of the product's inventor J. Liebig.

Place of Origin

Antwerp (Printed)


1894 (Printed)


Liebig's Extract of Meat Company (Printed and published)

Materials and Techniques

Printing ink on card


Height: 7.1 cm, Width: 11.1 cm

Object history note

This is one of a series of trade cards printed by Liebig from around 1870 to 1875 to advertise their meat extract products, which later included Fray Bentos corned beef and the Oxo cube.

Descriptive line

Trade card advertising Liebig's meat extract illustrated with the Flora illusion. Colour lithograph published by Liebig as part of its Magic Revealed set, Antwerp 1894


Printing ink; Card




Entertainment & Leisure; Advertising; Magic


Theatre and Performance Collection

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